Do Yeon Choi Metropolis Team, Gangseo MC is the Gangseo Marketing Center Leader that supports and of

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Feb. 4, 2008 Volume 5, Issue 5
CEO Message
Group Leader Communication
Communication does not mean that group leaders
are doing most of the talking, rather it is
listening to your group members and then
expressing your expectations to your group
members. Group leaders need to spend the
majority of their time enhancing capabilities and
motivating group members.
During the 4th Open Communication with RD Group
Leaders (Jan. 24, 2008)
Yong Nam, CEO LG Electronics
LGE Pride
LG Phones to Appear in a Hollywood Blockbuster
LG phones will be appearing the Hollywood movie
Iron Man. LG and Paramount Pictures have joined
together to include LG phones in Iron Man which
will be coming to theatres in 2008. Iron Man is
based the best-selling Iron Man comic book
character. Robert Downey Jr.'s Iron Man will
be using the TV Phone (VX9400) and Gywneth
Paltrow's Pepper will be using the Smart Phone
(KS20). LG hopes to enhance their high
technology and innovative brand image through the
futuristic movie.
(Top Promoting Iron Man)
Lets Go Volunteer Corp. in Ethiopia!
The LG Electronics college students
volunteers, Lets Go Volunteer Corp. will be
volunteering in Ethiopia from Jan. 1st to Feb.
2nd. They will be volunteering at elementary
schools and social welfare facilities where they
will teach and offer medical support. This
year, all of the participants gathered together
before their departure to make a detailed plan of
the programs. They not only had plans to teach
and offer medical support but also planned to
have cultural exchanges by having activities
where they share the cultures of each country. 15
students who had partaken in many volunteer
activities during the year 2007 were chosen to
volunteer in Ethiopia.
Change Challenge
Leaders - Best Practice of Waste Elimination
Waste Elimination by Changing the Work Style of
Group Members
Do Yeon Choi (Metropolis Team, Gangseo MC) is
the Gangseo Marketing Center Leader that supports
and offers consulting to dealers in Gangseo,
Korea. Since the members of the Gangseo Marketing
Center have a relatively short amount of
experience as a marketer, about 1 to 2 years,
there were many ineffective work processes. They
were in much need of eliminating waste factors.
D. Y. Choi took the lead by having the marketers
conduct time analysis and analyze their
activities. They found that there was much waste
in the number and length of meetings, time spent
traveling to dealers and time spent waiting for
the representatives while they spoke with
customers. They also found that due to these
wastes, the Marketers were leaving the office at
much later times.
After discovering these waste factors, they
took swift measures by dividing their work in
detail to make sure that each marketer knew
exactly what to do in order to reduce their
frequent meetings. Through the detailed work
division, they reduced their meetings from three
times a week to only two to three times a month.
Also, to reduce the time spent visiting dealers,
they set up a policy where marketers were to go
to dealers directly for their morning shift.
Through these changes, they were able to spend
more time doing core work by increasing the time
spent supporting dealers as well as
enhance work value for the marketers. The
coaching of D. Y. Choi enabled the marketers to
partake in Best Work Practice Certification
Ceremony. In addition, one store from the Gangseo
Marketing Center received the Gold Prize in the
Marketing Conference for showing great
performance communicating with dealers.
To View More Articles, Click on the Links
Below NOTE Only links with LGEP Email Users.
Others may visit the Global Lounge in the LGEP
Communication Portal Site.

• LGE News
• China Launches LGE Advertisement Model
  Selecting Activities
• Greece Subsidiary LG EcHoeS Newsletter
• LGE CIS Newsletter, 2nd Edition
• LGEIN News Vol.1 - January 2008
• Comics Waste Elimination Cartoon for
  Leaders ?

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