Tel: 011 850 4590 Fax: 011 850 4590

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Title: Tel: 011 850 4590 Fax: 011 850 4590

1
Your Soul Connection!!
Tel 011 850 4590 Fax 011 850
4590 www.thethafm.co.za
2

In 1997, a group of young and enthusiastic youth
came together to make a difference in their
community. They saw radio as a tool to educate
those around them, motivate people to change
their situation and stimulate economic growth and
community development.
after six years of organizing and negotiating,
Thetha FM was granted a four-year broadcasting
license in September 2003 by the Independent
Communication Authority of South Africa Icasa.
On 15 November 2005, Thetha FM based at
Isikhumbuzo Secondary school in Orange farm City
of JHB region G - Officially began broadcasting
across the region on the frequency 100.6 Mhz

To operate a sustainable community radio that
will promote primary health care and community
developments around the footprint.
To provide informative and empowering programming
that can be used by our community to solve local
problems.
To help the areas within footprint to create a
unique image and voice that promotes local
initiative and self reliance
To celebrate our diversity and increase
understanding across cultural lines.
To utilise all our resources in order to bring
about positive change within the community.
entertain, inform, empower

Although based in Orange Farm, Thetha FM reaches
a much larger audience, with listeners in the
following areas
Gauteng
Entire Vaal Triangle, Poortjie, Westonoria,
Randfontien, Ennerdale, Lenasia, Eldorado Park,
Other parts of Soweto, Other parts of Ekurhuleni
North West
Caltonville, Potchefstroom, Fochville
Free State
Sasolburg, Heilbron, Petrus Steyn, Villiers and
Dennesville
Mpumalanga
Grootvlei and Balfour

Thetha FM is the fastest growing community radio
and second largest in Gauteng and fourth in the
country with more than 240 000 listenership Rams
2008
LSM group 2 7
- This means a huge possible market share
Target Market
Our target market consists of all ages, but
mostly young people who do not want to wait for
change.they want to create change, therefore
Thetha FM serves as a platform for them to
achieve their goals.

Broadcasting Languages Zulu 30, Sotho 30,
Other African Languages 30 and English 10
Talk 60 Talks covers areas of health,
development, social matters and religion in
general, anything which affects the community
Music 40 Music ranges from Jazz, RNB, Hip
hop and Kwaito, with the provision that the
lyrics are not offensive.

Weekdays Products
MONDAY TO FRIDAY
00H00 03H00
MIDNITE EXPRESS
This programme is catering different types of
topics and genres. It is also used as a training
ground for new recruits.
03H00 06H00
THE DAWNS FLAVOUR
This programme is about general information and
discussions.
06H05 09H00
MAHUBE BREAKFAST SHOW
This is an Educational Programme. It also
consists of traffic, sports, weather reports and
newspaper review.
09H05 12H00
MALUTI MID-MORNING SHOW
The programme is focusing on issues that involve
women and children, health and disability.
12H00 15H00
IMBIZO MIDDAY SHOW
It deals with various issues such as crime,
economy art.
15H05 18H00

10
Optional adverting format

Rates quoted above excludes 16.5 agency
commission
Language used are Zulu, Xhosa, English, Sipedi,
Setswana and Tsonga
Preferred times are lode subject to a 20
additional fee on a preferred channel
Sponsorship rates only apply on News, Sport,
Traffic report, Talk shows, Music Shows,
Newspaper review and competition
Advertising material must be delivered produced
seven days prior to the days of broadcast
Advertising must be in form of an audio CD or
Live read. Special deadline is available on
request
Cancellation of advertising shall be in a written
letter and submitted to Thetha FM five days
before the start of campaign.

11
Duration of the Quotation Name of the
Campaign Campaign Commencement End

This is a quotation on the goods named, subjects
to the conditions noted below
Describe any conditions pertaining to these
prices and additional terms of agreement. You may
want to include contingencies that will affect
the quotation.
To accept this, sign here and return_____________
__________

12
(No Transcript)
13

Be a vehicle for social and economic change and
development within our footprint.
Providing relevant and diverse broadcasting
services of excellent quality.
Be resourceful to the community.
Create a space for networking within the
community.
Promote and nurture local talent.