Writing for the Popular Press

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Writing for the Popular Press

• M. Burns, PhD, RD
• FCS 5155

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Challenges

• Selling nutrition
• Making general dietary guidelines specific
• Making theory practical
• Packaging the message
• Translating nutrients into recipes

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Food For Thought

• Bias-free
• Reader-friendly
• Simple and short
• Timely
• Know your audience

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What is newsworthy?
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What to say?

• Image
• Control
• Credibility
• Expertise