Corporate Brochure - Capillary Technologies - Intelligent Customer Engagement

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INTELLIGENT CUSTOMER ENGAGEMENT Right
Communication for the Right Product to the Right
Customer at the Right Time through the Right
Channel
gt InTouch Retail CRM
gt Customer Intelligence
gt Campaign Manager
gtSocial Connect
gt Clienteling
gt Lifecycle Marketer
5-7 Increase in sales
10xROI on Retail CRM
Result within 3 months
Go live in
2 weeks
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DRIVING SALES LOYALTY WITH INTELLIGENT CUSTOMER
ENGAGEMENT
You already know that your customers buy
certain products at certain time - which
probably leads you to wonder How can you
implement programs and campaigns to increase
their purchase behavior? Would they be willing
to buy more from you if they had in-store
real-time recommendations on other products to
buy? If a customer buys from you every 30 days,
and doesn't for a month, are you missing an
opportunity? What if you could prompt them in
advance to come into your store? Wouldnt it be
great if you could predict the behavior of each
of your customers? Giving them the right product
at the right time, at the right price point and
through the right channel, whether thats in your
store, on the Web, on a mobile phone, through
email or on Facebook. All this is indispensible
with retail changing fast!
XXX
Predicitive customer-centric strategies take
centre-stage
Arrival of multi-channel interface approach
Retailers relinquish one-size-?ts-all mindset
for Personalization
Gaining mind share has preceded wallet share
Point of Sale has turned into Point of Engagement
At Capillary, our mission is to help you drive
sales through Intelligent Customer Engagement
. Our marquee customers like Pizza Hut, Puma,
Benetton, Nokia and Nike have realized as much
as a 10 increase in same-store sales by
leveraging Capillarys solutions, which combine
frictionless consumer enroll- ment, back-end
analytics and campaign management to drive
consumer engagement across every major chan- nel,
including in-store, mobile, e-mail and social.
THE SOLUTION SUITE
CORE INFRASTRUCTURE Data Security 24/7
Helpdesk Support High Availability
Intouch Core CRM Loyalty Engine Multi channel
data capture
Customer Intelligence QA based
Business Intelligence Guided Reports
and Dashboards
Campaign Manager Closed Loop Marketing
Automation Multi-channel Engagement
BUSINESS ANALYTICS Stat Modeling Bespoke
Analysis Adhoc Analysis
TM
INTELLIGENT CUSTOMER ENGAGEMENT
AUXILIRY APPS Gift Cards Feedback Management
System E-Bills
Social Connect Conversation and Engagement
Platform Coupons, Like Boosters and CRM
Integration
Clienteling Single view of customer Associate
Taskflow Management
Lifecycle Marketer Time - axis based Engagement In
-store and Digital Integration
CONSULTING Strategic Consulting Loyalty
Design Dedicated Account Management
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InTouch Real-time CRM Loyalty
EngineTM Capillarys POS pre-integrated InTouch
CRM helps you collect data in store, online or
wherever you need it from and manage it in one
place. Increase sign-ups with a quick, virtually
form-free, mobile or card-based signup process.
Capillary Customer IntelligenceTM Capillary
Customer Intelligence helps you analyze data so
you can begin to understand your customers
better. The guided QA based platform is
pre-con?gured to provide intuitive answers to
your business questions.
Capillary Multichannel Campaign Manager
TM Develop personalized marketing campaigns
across all your channels in-store, social
media, email, mobile and even smartphones and
tablets. Pre-packaged campaigns increase
purchase frequency, up-sell, cross-sell and
reduce lapsation.
Capillary Social Connect TM Capillarys Social
CRM enriches your existing CRM data by capturing
customer data from sources
like Facebook, Twitter and Foursquare. Monetize
your fan base with social campaigns
showing responses as high as 30.
Capillary Clienteling TM Build data from every
visit, social media interactions or transactions
available to your customer- facing staff through
Capillarys Clienteling. Provide exceptional
in-store customer experience and personalized
recommendations - At the time they want it and in
a manner that suits your sales environment.
Capillary Lifecycle Marketer Capillary's
Lifecycle Marketer helps you send communication
to customers based on their predicted behavior,
and send follow-on reminders based on their
unique responses to your campaigns. Time is money
with Lifecycle Marketer.
TM
CAPILLARY ADVANTAGE
Single, Integrated 360-degree Solution
Cloud based CRM Quick deployment
Store level Impact
From data capturing to advanced actionable
analytics and closing the loop by executing
focused, targeted and ROI-oriented campaigns
Easy integration with most point-of-sale systems,
zero infrastructure investment and quicker
results with quicker deployment- Go live in 2
weeks.
Empowering the CMOs team with the ability to
create work?ows
and
manage
micro-targeted
campaign at the store level
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Testimonials
Capillarys analytical solutions have helped us
identify our customers responsiveness to
different product segments and their repeat
tendencies, enabling us to better design our
product launch campaigns
Campaigns combined with Capillary's in-store
dynamic vouchering solution for up-sell have
helped us increase revenues for all our stores
Edward Khoo Retail Area Manager, Puma
Juliana Lim Senior Marketing Director, Pizza Hut
"Capillary provides Jack Wills with an end-to-end
Analytics and Campaigns service that has
delivered tremendous results in a remarkably
short period of time.
"Capillary was a natural choice for us as they
offer an easy to use and implement CRM solution
which is very light weight on resource usage.
Anupam Jhunjhunwala, CEO, Store 21
Preetesh Parmar Head of CRM and Loyalty, Jack
Wills
70 Million end consumers
10,000 Stores
140 clients
Backed by leading investors
Awards Recognitions
LONDON
DUBAI
BEIJING
SAN FRANCISCO
BANGALORE
SINGAPORE
SYDNEY
JOHANNESBURG
Leading Clients
Visit www.capillarytech.com for more details. For
queries and more information contact us at
info_at_capillarytech.com