5 HTML Email Layout Tips For Effective Bulk Email Marketing

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5 HTML Email Layout Tips For Effective Bulk Email
Marketing

• By Alphasandesh.com

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Inception

• As, you all know that email as an online
  marketing tool has become very popular over the
  past couple of years. Ultimately, it is one of
  the best methods to retain a large customer base,
  and a great way to promote your products using
  bulk email marketing services. 
• Nowadays, various online marketers are using
  email marketing software, but it is usually
  astonishing that most of them do not follow the
  fundamental rules of email layout design.

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HTML email layout tips

• So, whenever you send an HTML email message, you
  must pay attention to the email outline and if
  you want to create a well-exhibited HTML email,
  here are five tips that ensure the best layout
• Your email layout width must be within 600px
• Select between one or two column layout
• Maintain the balance between text image
• Make your email compatible across email clients
• Selecting text-only messages

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Email layout width must be 600px

• All email clients are diverse in terms of the
  area that will be noticeable upon unfolding an
  email. As a fundamental rule, it is always
  beneficial to keep the email layout or outline
  within the width of 600px. This will stop the
  email recipient from having to scroll towards the
  right to see significant content.

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One or two column layout

• Selecting the number of columns generally comes
  down to even if your email is mostly a
  call-to-action, or an informative email. If it is
  mostly for different information segments, a two
  column email is best since the recipient can see
  the starting of every bit on each side. Also, you
  can create the left column for table of contents.

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Balance between text image

• Excessive use of images can lead to detachment
  from the message as well as likely issues with
  how the email is shown in email clients that do
  not exhibit images by default. It is normally
  best to stick with a steadiness of 60 text and
  40 graphics.
• Keep in mind to use ALT tags for significant
  images, so that your subscriber can see the text
  if required.

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Compatible across email clients

• One essential factor to consider when planning
  the layout of your emails is that only CSS
  supported by various renowned email clients is
  inline methods. Therefore, using HTML tables is
  the only method to make your emails well-suited
  across different email clients.

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Selecting text only messages

• Keep in mind that it is sometimes desirable to
  create an email text-based. This will reckon on
  the text of the email and its intention. This can
  also be brought about if cross-client
  compatibility is a  main concern.

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Conclusion

• A good HTML email format for your bulk email
  marketing campaign is sure to lead to an
  advancement in email conversion rate.

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Interested in learning more

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