Title: Digital Magazine: Favored By Readers, Profitable For Publishers
1Digital Magazines Favored By Readers, Profitable
For Publishers
2Whats Going On At the Market?
- "More and more people are switching to reading
newspapers and magazines in digital format, and
this is mainly due to the expansion of the tablet
market," - - Nathaniel Phillips, Lekiosk
Stats resource Mequoda study
3What Tablets Do People Use Most For Reading?
Stats resource Mequoda study
4Digital-Readers Portrait
Stats resource TheMobileMagazineReader study
5Why Do Readers Prefer Digital Editions?
Stats resource TheMobileMagazineReader study
6How Do Digital Audience Interact with Tablet Apps
Feature 1 Better interaction with the content
62 of iPad Viva magazine users read through the
whole or nearly whole digital edition, and many
people do it more than once
Feature 2 Additional actions
a visit of the official publishers site or page
in Facebook, Twitter, G, the recommendation of
the article to someone
Stats resource Viva AdImpact iPad Survey, Adobe
study
7How Do Digital Audience Interact with Tablet Apps
Feature 3 Better interaction with ads
Stats resource Adobe study
8How Do Digital Audience Interact with Tablet Apps
52 of the participants agreed that the number of
digital magazines and newspapers read has
increased after the iPad purchase
68 of respondents claimed reading on the iPad
newspapers and magazines that have not been
purchased in a paper variant before
Feature 4 Growth of the total content consumption
Stats resource Axel Springer iPad Panel study
9What Do Owners of Digital Editions Get?
10Why Should You Go Mobile?
The rapid consumer adoption of tablets, and an
early preference for digital magazines over
print magazines by their users, leads us to
conclude that a long-range digital publishing
strategy is imperative to the survival and
prosperity of every magazine publisher.Don
Nicholas, Mequoda CEO
11Want to Find Out More About Digital Publishing
Solutions?
Feel Free To Contact Nasty Creatures
Email info_at_nasty-creatures.com Site
http//nasty-creatures.com Phone 375 17
335-25-46