Digital Magazine: Favored By Readers, Profitable For Publishers - PowerPoint PPT Presentation

About This Presentation
Title:

Digital Magazine: Favored By Readers, Profitable For Publishers

Description:

Digital magazines give us a brand new experience which is completely different from reading print media. Revolution in this sphere is already at publishers' doors, therefore it is high time to learn more about the new tendencies brought in by the mobile technologies and proliferation of tablets. The era of digital publishing has come. – PowerPoint PPT presentation

Number of Views:168

less

Transcript and Presenter's Notes

Title: Digital Magazine: Favored By Readers, Profitable For Publishers


1
Digital Magazines Favored By Readers, Profitable
For Publishers
2
Whats Going On At the Market?
  • "More and more people are switching to reading
    newspapers and magazines in digital format, and
    this is mainly due to the expansion of the tablet
    market," -
  • Nathaniel Phillips, Lekiosk

Stats resource Mequoda study
3
What Tablets Do People Use Most For Reading?
Stats resource Mequoda study
4
Digital-Readers Portrait
Stats resource TheMobileMagazineReader study
5
Why Do Readers Prefer Digital Editions?
Stats resource TheMobileMagazineReader study
6
How Do Digital Audience Interact with Tablet Apps
Feature 1 Better interaction with the content
62 of iPad Viva magazine users read through the
whole or nearly whole digital edition, and many
people do it more than once
Feature 2 Additional actions
a visit of the official publishers site or page
in Facebook, Twitter, G, the recommendation of
the article to someone
Stats resource Viva AdImpact iPad Survey, Adobe
study
7
How Do Digital Audience Interact with Tablet Apps
Feature 3 Better interaction with ads
Stats resource Adobe study
8
How Do Digital Audience Interact with Tablet Apps
52 of the participants agreed that the number of
digital magazines and newspapers read has
increased after the iPad purchase
68 of respondents claimed reading on the iPad
newspapers and magazines that have not been
purchased in a paper variant before
Feature 4 Growth of the total content consumption
Stats resource Axel Springer iPad Panel study
9
What Do Owners of Digital Editions Get?
10
Why Should You Go Mobile?
The rapid consumer adoption of tablets, and an
early  preference for digital magazines over
print magazines by their users, leads us to
conclude that a long-range digital publishing
strategy is imperative to the survival and
prosperity of every magazine publisher.Don
Nicholas, Mequoda CEO
11
Want to Find Out More About Digital Publishing
Solutions?
Feel Free To Contact Nasty Creatures
Email info_at_nasty-creatures.com Site
http//nasty-creatures.com Phone 375 17
335-25-46
Write a Comment
User Comments (0)
About PowerShow.com