Why are we called the "Digital Marketing Gurus" - PowerPoint PPT Presentation

About This Presentation
Title:

Why are we called the "Digital Marketing Gurus"

Description:

Tobocbiz is an Online Marketing Company focussed on digital marketing, Engineering, Creative Art, Writing, understanding of Audience behavior and Industry Knowledge converge to produce return on Internet Marketing Investment. – PowerPoint PPT presentation

Number of Views:49

less

Transcript and Presenter's Notes

Title: Why are we called the "Digital Marketing Gurus"


1
Why are we called Digital Marketing Gurus?
2
Content Is the King
  • Content Strategies that Worked in the past
  • Content Strategy motivated by results
  • Content Strategy gives birth to Keywords
  • Streamlined strategy for online and offline,
    social content
  • Focus on Content with Substance and Pull
  • Delivery, Governance and Monitoring for
    sustainable results
  • Consistency of Strategy Across Platforms
  • On your Website
  • On Social Media platforms
  • Blogs, Articles, Press
  • Forums

3
Keyword Strategy is the Key
  • Keyword Strategies that Worked in the past
  • Long Tail Vs. Short Tail keyword Strategies
  • Keywords aligned to Content Strategy
  • Keywords aligned to Industry
  • Focus on Keywords with Pull
  • Focus on Keyword Insights
  • Delivery, Governance and Monitoring for
    sustainable results
  • Consistency of Strategy Across Platforms
  • On your Website
  • On Social Media platforms
  • Blogs, Articles, Press
  • Forums

4
Regular Blogging Vs. Power Blogging
  • Regular Blogging
  • 2 hours typically from Act to Publish
  • 200 -250 words
  • Author works on pre-defined setup of topics
  • Power Blogging
  • Aligning with content Strategy
  • Roughly 450-500 words
  • More effective off-page promotions possible via
    this blog, better results

5
Structured On-Page and Off-page SEO program
  • Eval Reports
  • Recommendation Reports
  • Implementation Status Report
  • Off-page SEO activity Weekly/Monthly Reports

Stage I Website Eval
Stage II On-Page SEO
Stage III Implementation
Stage IV Off-Page SEO, Monitoring and Reporting
Month 2 onwards, every month
Week 1
Week 2
Week 3,4
Project Management, Account Management
6
On-Demand or Monthly SEM/SMM
  • Monthly Summary SEM reports from Google PPC, FB
    PPC
  • Automated Repots from Google PPC, FB PPC
  • 1.SEM Keyword Report
  • 2. Campaign Settings
  • Continuous Campaign Optimization
  • Tuning region, audience and market
  • Monitoring and Reporting
  • Consulting
  • Initial Setup

On-Demand / Every month
1 week
Project Management, Account Management
7
Advanced SEM/SMM Programs from TobocBiz
1.SEM Keyword Report 2. Campaign Settings
1-2 week
  • Monthly Monitoring and reports from Campaigns

Every month
Project Management, Account Management
8
Social Media Marketing Programs
Research
Monthly Revision of Strategy based on Reports
Project Management, Account Management
  • Social Media Platforms
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Google
  • Youtube

9
Advanced Community Activities
Monthly Revision of Strategy based on Reports
Research
SMO reports
Project Management, Account Management
  • SMO Platforms
  • Yahoo Answers
  • Blogs
  • Key Benefits
  • Higher Quality Traffic
  • Lasting Value

10
Detailed Estimation
11
TobocBiz Guarantees
  • Unethical SEO techniques are strictly prohibited
    in our SEO work.
  • No breaking changes on your website without prior
    approval.
  • We do not give false ranking guarantees.
  • Every TobocBiz Proposal will have
  • Clearly Outlined Scope, Out of Scope,
    Deliverables, Estimates, Budget and Timeline,
    Guarantees, Single Point of Contact, Account
    Management Contact and Escalation Matrix
  • The Dollar Amount/month for chosen programs,
    SEO/SEM/SMM/Blogging/SMO X / month

12
To know more, feel free to write to us
interact_at_tobocbiz.com or visit www.tobocbiz.com
Write a Comment
User Comments (0)
About PowerShow.com