From Data Table to Dinner Table: Connecting Nutrition and Families

1
From Data Table to Dinner Table Connecting
Nutrition and Families

• SNE 2008 Annual Conference
• July 22 2008

2
Introductions

• Michelle Emick Ronholm International Food
  Information Council
• Chef Kyle Shadix MS RD
• Sarah Alligood International Food Information
  Council

3
Todays agenda

• Overview of consumer perceptions of health
• IFIC Foundations 2008 Food and Health Survey
• Deep dive on two key consumer challenges
• Getting the word outand getting results
• Making breakfast
• Meal creation to help people manage weight and
  follow food safety guidelines
• Break out session creating a great breakfast
• Key take-aways and QA

4
IFIC Foundation Food Health Survey
2006
http//ific.org
2007
2008
5
Perceptions of overall health
06
Perceptions of Health Status
06
Satisfaction with Health Status
Significant increase from year indicated
Significant decrease from year indicated
IFIC Foundation Food Health Survey 2008
6
Motivation for change
For which of the following reasons if any are
you trying to improve the healthfulness of your
diet
06
06/07
Significant increase from year indicated
Significant decrease from year indicated
IFIC Foundation Food Health Survey 2008
7
Taking a closer look at weight

• Only 25 of Americans describe their weight as
  ideal
• According to BMI calculations 41 of respondents
  fall in the obese range and 31 are overweight

8
Current weight strategy
Which of the following best describes what you
are currently doing regarding your weight
IFIC Foundation Food Health Survey 2008
9
Taking a closer look at food safety practices
Which of the following actions do you perform
regularly when cooking preparing and consuming
food products
IFIC Foundation Food Health Survey 2008
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What do consumers say

• Insert Food Safety Video. Note Video must be
  saved onto the laptop to be used for the
  presentation and inserted from there.

11
Where does breakfast stand
How important if at all are each of the
following eating occasions to an overall
healthful diet n541
IFIC Foundation Food Health Survey 2008
12
Why are we skipping breakfast
What prevents you from eating breakfast every
day n477
IFIC Foundation Food Health Survey 2008
13
Making breakfast happen

• Be realistic small steps work better than giant
  leaps
• Be adventurous expand your tastes
• Be flexible dont worry about just one meal or
  one day
• Be sensible enjoy a variety of foods just
  dont overdo it

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In the kitchen
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Break out activitymaking breakfast happen

• Be realistic small steps work better than giant
  leaps
• Be adventurous expand your tastes
• Be flexible dont worry about just one meal or
  one day
• Be sensible enjoy a variety of foods just
  dont overdo it

16
Last sip of coffee

• Many consumers are concerned about their weight
  and want to do something about it
• Americans believe they are using good food safety
  preparation tactics
• They know breakfast is important but need help
  making it happen
• We can help consumers make smart choices around
  breakfast (and other meals!) by being realistic
  adventurous flexible and sensible