Sydney Fish Market - PowerPoint PPT Presentation

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Sydney Fish Market

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Adopted from the Dutch tulip auctions, the system ensures product is sold ... a traditional voice auction is used for live crustaceans and sashimi tuna. ... – PowerPoint PPT presentation

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Title: Sydney Fish Market


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Sydney Fish Market
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  • SFM AUCTION SYSTEM
  • SFM has been using the Dutch Clock Auction since
    1989. Adopted from the Dutch tulip auctions, the
    system ensures product is sold quickly while
    achieving premium prices.
  • SFM AUCTION CLOCK
  • The clock contains all the information about the
    auction in progress, detailed belowAuction
    Number   The number of the action.Bids
    Enabled   Shows the auction in underway. Outer
    Ring   Shows the falling price of the lot being
    auctioned. Each revolution takes three seconds
    and reduces the value buy 1.Price   Dollars
    and cents per kilogram.Buyer   The successful
    bidders name.Crates Remaining   The number of
    crates left in the lot.Crates Maximum  The
    maximum number of crates each bidder may
    purchase. Description  Details of the lot
    currently being auctioned including location on
    the market floor, number of kilograms in each
    crate, suppliers name and seafood species, as
    well as size and processing information.
  • SFM AUCTION
  • Held from 5.30am every weekday, the Dutch clock
    auction is a silent auction which begins at the
    highest price and drops until a bid is made. The
    starting price is usually set about 2 above what
    the product is expected to receive. Two clocks
    auction seafood simultaneously to ensure product
    is sold quickly.Under the Dutch clock auction
    around 1000 crates are sold every hour. On
    average each crate weighs 23 kilograms. SFM sells
    around 2700 crates at every auction, or 65 tonnes
    of fresh seafood every day.While the majority
    of produce is sold through the Dutch clock
    auction a traditional voice auction is used for
    live crustaceans and sashimi tuna.

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