Diapositiva 1

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A LOCAL EMPLOYMENT APPROACH TO ENHANCE
ENTERPRENEURSHIP ON A RURAL AREA
THE OPPORTUNITY OF THE ENTERPRENEURSHIP ON THE
NORTH OF CORDOBA
IDELE SEMINAR Budapest, miércoles 10 marzo 2006
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A COMMON STRATEGY TO BOOST ENTERPRENEURSHIP ON A
RURAL AREA NORTH OF CORDOBA GEOGRAPHICAL
SITUATION THREE LEVEL FOR A MAINSTREAMING
PROCESS
SPAIN
REGIONAL TO NATIONAL
ANDALUSIAN REGION
THE OPPORTUNITY OF THE ENTERPRENEURSHIP ON THE
NORTH OF CORDOBA
LOCAL TO REGIONAL
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OUR RURAL AREA OF INTERVENTION A FIRST APPROACH
TWO OUR TWO SHIRES-MAIN INDICATORS
Economic dependance on the first (agriculture and
cattle raising) and third sector (services)
Rural composition small sized 28 rural city
towns and 19 villages
On the first sector, not industrial activity.
Lost of added value for manufacturing
DEMAND A SUSTAINABLE SOLUTION TO A DISVANTAGED
POSITION INTO LABOUR MARKET
Total population 93139 inhabitants (52,3 women
/ 47,7 men)
Guadiato Valley is a depressed mining area
Ageing of population
Low industrial activity
Low educational level among the population and
non-skilled labour
An unemployment rate of 33,19
Medium and small sized enterprises (SMEs), whose
capacity to supply the needs of job positions is
really limited
Low population growth rate caused by strong
migrations
Strong gender discriminations into labour market
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THE OPPORTUNITY OF THE ENTERPRENEURSHIP ON THE
NORTH FROM CORDOBA EQUAL PROJECT APPROACHES TO
THE NEEDS OF ITS TERRITORIAL ENVIRONMENT MAIN
SOLUTIONS

• TO IMPROVE THIS SOCIAL AND ECONOMIC DEPRESSED
  SITUATION INTO LABOUR MARKET
• SOLUTIONS
• Thematic Approach, drafting a set of activities
  adapted to the needs of the beneficiaries and its
  own environment.
• Cooperation DPs Approach, involving on our DP at
  the most representative local and social
  multipliers.
• Dissemination and Engagement Network Approach, to
  promote horizontal mainstreaming through a
  pro-active methodology, at the same time that it
  is developed the cooperation of every social and
  local agents on the effectiveness of our project
  activities, as a mechanism of internal
  enhancement and reinforcement.

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OUR THEMATIC APPROACH (I) TO PROMOTE BUSINESS
CREATION THROUGH A SELF-EMPLOYMENT ITINERARY
GOOD PRACTICE DETECTED!
GOOD PRACTICE DETECTED!
COMMUNICATION AND DISSEMINATION PLAN
ENGAGEMENT PLAN
ENTERPRENEUR/BENEFICIARY
INTERVIEW-ENTERPRENEURSHIP TEST
BUSINESS MANAGEMENT COURSE
ACCOMPANIMET AND MONITORING
GOOD PRACTICE DETECTED!
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OUR DPS APPROACH (II) COOPERATION OF
MULTIPLIERS AND STAKEHOLDERS INTEGRATED IN OUR DP
10 Business Local Associations
1Local Young Association
2 Local Association of handicaped people
A total amount of 35 national partners involved
on the development of the national working
programme
12 Local Women Associations
2 Agricultural Enterpreneurs Association
2 Municipalities Associations

1 Rural Develop. Agency
1 Centré for Local Tourism Initiatives
NETWORK -31 local partners -1 province
partner -3 regional partners
Face to a scatter institutional and
organisational framework A COMMON DP STRATEGY
TO COVER THE GAPS AMONG THE 28 RURAL CITY TOWN
AND 19 VILLAGES, involving its most important
stakeholders and decision policy makers
1 Cordoba City Council
1 Employment Andalusian Gouvernement
2 National Trade Unions in Andalusian Region
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OUR DISSEMINATION AND ENGAGEMENT NETWORK APPROACH
(III)TO REINFORCE THE EFFECTIVENESS OF THE
PROJECT THROUGH COOPERATION OF NON-DP LOCAL
AGENTS AND MULTIPLIERS
MAIN PRINCIPLES for its correct implementation
A PROACTIVE METHODOLOGY TO DISSEMINATE AND
ENGAGE THROUGH A PLANED AND DAY-TO-DAY UPDATED
CAMPAIGN, it has mainly allowed us to
1. To take into account the role of a previous
and updated information about agents, NGOs and
multipliers from the territory.
2. The existence of other public or private
entities with duties on enterpreneurship, this
will reciprocally maximise results through a
suitable coordination.
A.To reach most of the potential beneficiaries
3. The information must be approached to the
beneficiaries on a scatter context.
B. To reinforce the effectiveness and results of
our project
4. Both sides, beneficiaries and acting public
or private agents, must work together if we try
to improve the sustanaibility of the introduced
changes.
5. It is necessary to introduce a continous
change process to adapt the activities and
methodologies to the beneficiaries and the
territory.
C. To improve the results of our further
mainstreaming process
6. It is neccesary to actively coverall the
rural city town and villages involved.
It is main goal to avoid the existing obstacles
of a rural and disperse context
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OUR RESULTS PRIMARY DATA
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REAL WORK (I) BUSINESS CREATED
Sheep farmer
Beauty consultant
Clothes Shop
Sport Clothes Shop
Tyre Shop
Extracurricular and elder activities
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REAL WORK (II) BUSINESS CREATED
Extracurricular activities
Supermarket
Green House
English School
Travel Agency
Clothes Shop
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REAL WORK (III) BUSINESS CREATED
Mediterranean Food pizzas and Kebab
English School
Supermarket
Stationers shop
Jewellery factory
Hairdresser
Riding School
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REAL WORK (IV) BUSINESS CREATED
Children Clothes Factory
Art Restorer Company
Pottery
Florists Shop
Clean Servicies
Shoe Shop
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REAL WORK (V) BUSINESS CREATED
Supermarket
Sign Painter
Cyberplace
Gas cylinder
Hairdresser
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REAL WORK (VI) BUSINESS CREATED
Forest Ingeneering Projects
Building
Extracurricular activities
Beauty consultant
Electricity Systems Company
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. But these results wouldnt have any
effectiveness without a suitable MAINSTREAMMING
STRATEGY
..ON A FEED BACK PROCESS
SPAIN
ANDALUSIAN REGION
CORDOBA PROVINCE
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VERTICAL MAINSTREAMING STRATEGY GENERAL DRAFTED
FRAMEWORK
DISSEMINATION AND MULTIPLIERS ENGAGEMENT
CAMPAIGN (Products and web)
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VERTICAL MAINSTREAMING STRATEGY ANALYSIS PHASES
A planified set of DISCUSSION FORUMS, organised
into -2 LOCAL ANALYSIS MEETINGS -7 REGIONAL
ANALYSIS MEETINGS . In order to
To enhance different points of view of
expertised agents and approaches seeking for
its eficiency in other frameworks (urban or with
other beneficiaries groups)
To engage the most representative social and
economics agents on its development
TO AGREE COMMON CONCLUSIONS ABOUT THE IMPACT
OF OUR GOOD PRACTICES IN OTHER CONTEXTS

• To establish a common and flexible
• methodology for its implementation
• - Good Practices presentation.
• Proactive debate.
• Conclusions Report.

To empower the attendance and participation of
beneficiaries on it.
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VERTICAL MAINSTREAMING STRATEGY DISSEMINATION
AND MULTIPLIERS ENGAGEMENT CAMPAIGN
At the sime time, especialised TOOLS (such as
magazines, CD-Rom and DVD) and a WEB PAGE were
used during all this process to engage and seek
for cooperation during the mainstreaming strategy
of different regional multipliers (social and
economic agents, policy makers, NGOs, public
asociation ..)
Final Analysis and Conclusions REPORTS
Publications Equal CD-Rom
Equal Summary BOOK
DVD on the projects development
3 editions of the Projects Entrepreneurs
Magazine
ACTÚA Mainstreaming Bulletin
3 editions of the Projects News Magazine
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VERTICAL MAINSTREAMING STRATEGY POLICY-MAKERS
PHASES
Taking into account the agreed conclusions
framework, reached on the Analysis Phases.
A planified MEETINGs among different authorities
with duties on employment and enterpreneurship at
LOCAL and REGIONAL LEVEL were held and they have
been holding in order to
To study the IMPACT and TRANSFER of our good
practices to further general policies
. In addition to this, through the dissemination
and engagement campaign, the good practices are
being implementing on the 2nd Equal round by
other Equal projects.
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THE OPPORTUNITY OF THE ENTERPRENEURSHIP ON THE
NORTH OF CORDOBA
IDELE SEMINAR Budapest, miércoles 10 marzo 2006