Title: A Sustainable Handwashing Initiative In Central America
1A Sustainable Handwashing Initiative In Central
America
2Core Partners For Handwashing
- COLGATEPALMOLIVE Guatemala
- Corporación CRESSIDA Honduras
- LA POPULAR S.A. Guatemala
- PUNTO ROJO Costa Rica
- UNISOLA UNILEVER El Salvador
- BASICS and EHP
3 Phased Partnership
4Terms of Partnership
5Handwashing Research
- Households with child under 10
- Low socioeconomic level
- 4 countries 4500 households
- Questionnaire mothers men children 510
- Observation of handwashing mothers children
510
- High diarrhea season JulyAug
6Handwashing Stages
- Inadequate Inadequate technique and/or 0/3
critical times
- Intermediate Adequate technique and 1or 2 /3
critical times
- Optimal Adequate technique and 3/3 critical times
7Stages of Handwashing Behavior
8Impact Of Handwashing On Diarrhea Prevalence
9Targeting the Handwashing Campaign
10Campaign Strategy
MASCOTA
- Mass Media TV Radio Press Mobile units
- Interpersonal Schools Markets Community based
activities PointofSale
11Handwashing Behavior ChangeAfter 12 months
campaign in Guatemala 1500 mothers
12Impact Of Handwashing On Diarrhea Prevalence
13Estimates of the Health Impact in Guatemala
- After one year of the campaign in Guatemala
among the 1572395 children under five
nationwide in the two lowest economic strata
- 322000 fewer cases of diarrhea annually.
- 1287000 fewer days of diarrhea annually.
14Expanding the Local Partnership
- Ministry of Health / Ministry of Education
Municipios Saludables Escuelas Saludables
- UNICEF
- Media Asociación de Radio Emisoras TV
- Large Foundations Anacafé Fundazucar
- NGOs World Vision CARE and local
15KeyIssues
- Exclusive vs. Inclusive agreement
- Dynamics of competition
- Sustainability
- Measuring health impact of specific intervention
16Critical Success Factors
- Good cause
- Catalyst
- Clear roles responsibilities expectations
- Road map
- Public Health backing
- Behavioral research
- DecisionMaking by Task Force
17An Effective Partnership for Sustainable
Development
18Dissemination
- Approach document 83 pages September 2001
- Advocacy document 16 pages English
French Spanish January 2002
- CDROM all above documents plus additional
information March 2002
- Websites of World Bank BASICS EHP and UNICEF
19 and on to new horizons