From the Internet to Action: Combining Social Marketing with Media to Empower Teens to Take Control

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From the Internet to Action Combining Social
Marketing with Media to Empower Teens to Take
Control and Get Tested

• Ashlee Folsom, Kansas City Free Health Clinic,
  Kansas City
• Joel Jackson, Project ARK,
• St. Louis

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Missouri Youth Health Initiative

• The Missouri Youth Health Initiative is funded by
  the Missouri Department of Health and Senior
  Services, Bureau of HIV, STD and Hepatitis
• Three Youth Health Educators cover the state
  Kansas City and the Northwest region, St Louis
  and the Southeast region, and Jefferson City and
  the central regions

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Missouri Youth Health Initiative
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Missouri Youth Health Initiative

• Vision each region of Missouri will have a
  Youth Advisory Committee (YAC)
• YAC is an opportunity for young people age 13 to
  24 to give advice to health educators about how
  to better serve young people and provide STD/HIV
  prevention education
• Currently, there is a Kansas City YAC and a St.
  Louis YAC

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Missouri Youth Health Initiative

• YACs meet one time per month to advise on
  statewide STD/HIV prevention initiatives for
  youth ages 13 to 24
• Youth Health Educators take YAC advice to local
  STD/HIV prevention planning bodies

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Missouri Youth Health Initiative

• Youth Health Educators primary charge is to take
  YAC advice to the Missouri State STD/HIV
  Prevention Community Planning Group (CPG)
• CPG meetings are difficult for young people to
  attend, as they are hosted on week days in
  Jefferson City, MO
• Through YAC, young people are afforded an
  opportunity to assist with the Missouri Statewide
  STD/HIV Prevention Comprehensive Plan

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Missouri Youth Health Initiative

• YAC is not an intervention
• YAC serves for needs assessment purposes
• YAC discussion provides qualitative data
• YAC members are experts

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Missouri Youth Health Initiative

• Provides needs assessment data
• Local and state STD/HIV prevention planning
  bodies use data in developing prevention
  strategies
• Prevention strategies promote program development
  and design
• Program development influences transmission rates

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Major Highlights Kansas City

• Youth Approved Outreach Materials
• www.kcfree.org

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Major Highlights St Louis

• The SPOT youth drop in center
• http//thespot.wustl.edu/

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Major Highlights Social Marketing Campaign

• Take control. Take the test.
• Campaign Timeline
• Campaign Materials Kit
• www.takethetest.info/facebook
• www.takethetest.info/myspace
• Campaign Video

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Future Direction

• There are immediate plans to begin a central
  Missouri YAC
• There are immediate plans to assist a statewide
  CPG colleague with a YAC startup in Springfield,
  MO
• There are future plans to begin YACs in St
  Joseph, MO and Cape Girardeau, MO

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Questions?

• Ashlee Folsom, ashleef_at_kcfree.org,
• 816-777-2756
• Joel Jackson, jackson_jo_at_kids.wustl.edu,
  314-535-1814, http//projectark.wustl.edu
• Stephanie Washington, Stephanie.Washington_at_dhss.mo
  .gov, 573-522-2550