media noun the means of communication, as radio or television, newspapers, and magazines, that reach

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media (noun) the means of communication, as radio
or television, newspapers, and magazines, that
reach or influence people widely The media are
covering the speech tonight.
All of us who professionally use the mass media
are the shapers of society. We can vulgarise that
society. We can brutalise it. Or we can help lift
it on to a higher level - William Bernbach
The media. It sounds like a convention of
spiritualists Tom Stoppard
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- Print
- Broadcast
- Online
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what is the truth?
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the golden rules
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the golden rules
Journalists are people Always be available ASAP
the hack Do your homework Be pitch perfect
Human interest is key Conflict is in their DNA
Timing is everything
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Youtube clip West Wing
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Objectives
Targets
Audiences
Messages
Methods, tools and tactics
Timing
Resources
Evaluation
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The press conference
Briefings
Profiles
Articles
Blogs
The diary piece
News releases
Letters to the editor
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Who? What? Why? Where? When?
Prince Charles has enraged the government by
criticising their housing policies at a dinner in
Londons Guild Hall last night.
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Celebrity endorsement
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more campaign tricks

• Surveys
• Secrets
• Stunts
• Exclusives

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is already here
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3 million donors 6.5 million donations
online Total more than 500 million 6million of
these were 100 or less 13 million email
addresses 1 million text message receivers 2
million profiles on MyBarackObama.com 5 million
supporters on Facebook and MySpace (source
Richard Edelman)
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