Early Years A Safe and Sure Start 5 A DAY in the West Midlands

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Early Years A Safe and Sure Start5 A DAY in
the West Midlands

• Catherine Goodridge Regional 5 A DAY
  Co-ordinator

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Obesity
There are 14 million overweight school-age
children in the EU of whom 3 million are
obese1 In the EU the number of overweight
children is rising by 400,000 per annum2 In the
UK over 1 million children are obese3 Overweight
and Obesity among 2 15 yr olds4 22 of boys
overweight or obese 28 of girls overweight or
obese Number of overweight 11 year olds 1980
1994 150 increase 1994 1998 60 increase If
current trends continue 20 boys and 33 girls
will be obese by 2020 but could be as high as 50.
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Overweight and obesity prevalence among children
aged 2 - 10 Health and Social Care Information
Centre
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Obesity prevalence among children 1995 2003, by
age group Health and Social Care Information
Centre
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Government Target

• Halting the year on year rise in obesity among
  children under 11 by 2010 in the context of a
  broader strategy to tackle obesity in the
  population as a whole

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Choosing a Better Diet A food and health action
plan
Encouraging healthy eating behaviours in children
and young people
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• What are our children eating?
• One in five children do not eat any fruit in a
  week
• Three in five children do not eat any leafy green
  vegetables in a week
• Half of all children do not drink any pure fruit
  juice in a week
• Children eat on average only 2 portions of fruit
  and vegetables every day and the lowest income
  groups eat the least of all

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The 5 A DAY programme
Aims to increase fruit and vegetable consumption
by increasing availability and
access increasing awareness attitude

• Includes
• the School Fruit and Vegetable Scheme
• 5 A DAY community initiatives
• work with industry and other partners
• a communications programme, including the 5 A
  DAY logo
• www.5aday.nhs.uk

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The School Fruit and Vegetable Scheme is a
government programme that entitles all four to
six-year-olds in LEA-maintained schools to a free
piece of fruit or vegetable each school day. This
Scheme has been operating across the West
Midlands region since 2001
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School Fruit and Vegetable Scheme

• Provide pupils with positive message that
• Fruit and vegetables are tasty, good to eat and
  they can enjoy eating lots of them.

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The scope of the scheme

• 16,690 schools, 200 tons of fruit each day, 40
  mil (59 mil euros) per year in England
• 1,809 (98) of schools in the West Midlands
  belong to the scheme. This represents over
  236,000 young children
• One type of fruit or vegetable is provided for
  each day
• Currently apples, pears, satsumas, bananas,
  strawberries, cherry tomatoes and carrots
• Other fruits and vegetables are being piloted in
  some other regions before introduction to the
  Scheme

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Evaluation

• A National Survey undertaken by the National
  Foundation for Education Research found that
• Children ate significantly more fruit while
  participating in the scheme
• The SFVS had a positive impact on the attitudes,
  knowledge and awareness of pupils
• SFVS had encouraged children to try fruit and
  vegetables previously unfamiliar to them
• The SFVS was enthusiastically received by pupils
  and welcomed by staff
• A regional audit of Food in Schools Activity in
  2005 found that
• 67 primary schools have introduced a healthy
  snacking policies
• 25 of schools now provide fruit at KS2 (7 11
  year olds)
• 30 of schools have a Whole School Food Policy
• 40 of schools have introduced breakfast clubs

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www.foodinschools.org
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School Fruit and Vegetable Scheme

• One rosy apple, ripe red strawberries
• A handful of okra and a pile of peas
• Add a bit of broccoli and what do you say?
• Hey, hey, thats five a day
• A slice of watermelon, a crunchy carrot
• A shiny red pepper and a mushroom or two
• Add a big banana and what do you say?
• Hey, hey, thats five a day
• Hooray for our five a day!