Whats the Buzz

1
Whats the Buzz?
Social Networking as a Trend and a Tool by
Bill Albing www.keycontent.org
2
Web Important Distinction

• Web 1.0 Static Web page (HTML) publishing
• Web 1.5 Lots of cool interactive stuff, lots of
  content, but still Web page publishing (maybe on
  steroids)
• Web 2.0 Truly social and very tagged allowing
  more than sum of inputs something completely
  different

3
Social Web (Web 2.0)

• Social news (bookmarking) - del.icio.us, digg,
  etc. - RSS feeds
• Social networking - Facebook, MySpace,
  LinkedIn, etc.
• Social reference - Wikipedia, humanbraincloud
• Social computing (collaboration)
• Social entertainment
• Virtual worlds (but no tagging, so 2.0?)

4
Trend AND Tool

• Welcome to the Web
• Happening more more as people find ways to
  connect online
• Involves 3rd-party server but accessed through
  your Web browser
• www.commoncraft.com/show has videobut it only
  touches the surface
• Dont underestimate the power of the Dark Side,
  I mean, the Webhttp//youtube.com/watch?vNLlGop
  yXT_g The Machine is Us/ing Us (Final
  Version) by Prof. M. Wesch

5
What is Social Networking?

• A way of using web sites and linking with other
  peoples web sites and using the content and
  links from those web sites in a way that is
  analogous to how humans socialize.
• Thats what this presentation is about lets
  explore it.

6
Which is it ?

• Friends, groups
• Job leads
• Reputation (online personal identity)
• Meetings
• What other uses can you think of?

7
Friends Groups (Facebook)

• www.facebook.com
• Profile (contact info, interests, linkable
  things)
• Applications

8
Job Leads (LinkedIn)

• www.linkedin.com
• Profile (contact info, professional info, )
• References (get leads!)

9
Reputation (Naymz)

• www.naymze.com
• Profile References Points
• Points Reputation (which is incentive)
• Report (who is looking at you)
• personal identity mgmt.

10
Meetings (Meetup)

• www.meetup.com
• Meetings (reason for the group)
• Group

11
Slides (SlideShare)

• Profile
• Groups
• Inbox
• Tags

12
But also many more

• www.Ecademy.com
• www.Ryze.com
• www.XING.com
• www.biztoo.com
• www.konnects.com
• www.mymedwork.com
• www.sermo.com
• www.sharedinsights.com
• www.ziggs.com
• www.zoominfo.com
• www.youngfeds.org)
• See list of social networking websites on
  Wikipedia.
• There is also a list of non-English' SNSs at
• www.zephoria.org/thoughts/archives/2007/06/02/list
  _of_nonengl.html

13
Others Have Social Aspects

• Name any popular web site and we can find social
  aspects profile, tags, pinging, sharing

14
Partial Misnomer

• Just as a Guinea pig is not from Guinea and
  is not a pig Social Networking is not
  social in the traditional sense and is not
  networkingVirtual, not people-social
  Collaborative, not the connections alone
  Maybe call it Virtual Collaboration

15
Profile Management

• Personal identity management
• Federated Identity Management
• Aggregation of all your profiles
• SNIX (XML tagging)
• https//www.signon.com
• Still in its infancy

16
Social Definition Issues

• Direct interaction (chat, etc.) vs. just tagged
  links
• Public vs. private distinctions blurring
• Corporate vs. personal distinction
• How social are they if closed to other sites
• Security Assertion Markup Language (SAML) - XML
  standard for exchanging authentication and
  authorization

17
Usage Issues

• Bill of Rights
• Code of Conduct
• http//www.readwriteweb.com/archives/digesting_the
  _social_web_bill_of_rights.php
• http//blogging.wikia.com/wiki/BloggingBlogger27
  s_Code_of_Conduct
• Inappropriate behavior and content
• What other issues do you have?

18
News Sites

• www.socialmediatoday.com
• www.mashable.com
• www.netsquared.org/
• www.technewsworld.com/perl/section/social-network
  ing
• www.masternewmedia.org/social_networking.htm
• www.digitalidworld.com
• Now there are ones that piggy back on these by
  pulling the info from many into one place
• www.spock.com

19
Social (Web 2.0) or not?

• You decide. Which of these is social?
• http//www.humanbraincloud.com
• http//www.teachthepeople.com/app/ttp
• http//www.wallop.com
• https//www.cakefinancial.com
• http//www.docstoc.com/betalogin.aspx
• http//www.crowdspirit.com/
• http//www.ponoko.com/
• http//www.tripit.com/
• http//eng.musicshake.com/
• http//www.spiralfrog.com

20
Conclusions

• Web is the platform get used to it.
• Social aspects of sites like Facebook, etc.will
  become more prominent in workflow.
• Online identity is something you manage.
• There are many to play with now now is the time
  to learn.
• If you want to learn, then connect with others!
• You create the buzz.

21
Contact

• Bill Albingbill.albing_at_keycontent.orgwww.keycont
  ent.orgwww.facebook.comwww.naymz.comwww.linkedi
  n.com/in/billalbingwww.slideshare.net/BillAlbing/
  
• Entire article online at www.keycontent.org