How Blog Can Make Or Break Your Corporate Reputation

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How Blog Can Make (Or Break) Your Corporate
Reputation

• Jim Durbin

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BLOGS A Technical Definition
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The Blogosphere

• 27 of Americans read blogs on a regular basis
  (76,000,000)
• 34 of Blog Readers are Influencers
• (26,000,000)
• Source A Corporate Guide to The Global
  Blogosphere, Edelman PR 2007

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Blogosphere Growth
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Corporate Examples
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Successes

• Starwood Resorts
• Southwest Airlines
• Sprint PCS
• T-Mobile

• Microsoft
• Sun Microsystems
• General Motors
• Marriott

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Mistakes

• Sony
• Kryptonite Locks
• Walmart
• Dell
• McDonalds

• Comcast
• Diet Coke
• Apple
• 7-Up

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Blogging Policy- Read Industry Blogs- Online
Monitoring- Google Your Name
Actions To Take
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Find Internal Bloggers- Ask For Their Help-
Create A Response Plan - Join the Community-
Read, Read, Read- Hire Consultants- Dont
Believe the Hype
Other Solutions
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Resources

• Fortune 500 Wiki
• ChurchOfTheCustomer.com
• Technorati.com
• MicroPersuasion.com
• TechCrunch.com
• Wikipedia

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