Title: Opportunities and Challenges for the Thin-film Projected Capacitive Touch Panel Industry
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2 Opportunities and Challenges for the Thin-film
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4In the second half of 2012, Apple incorporated
thin-film projected capacitive touch features
into its iPad Mini putting this technology into
the spotlight. However, even before Apple's
decision, the technology had already gained a
significant share in the market due to its cost
advantage. In 2011, thin-film projected
capacitive touch technology accounted for 33 of
touch panels used in smartphones and tablets, and
this ratio rose further to approximately 40 in
2012. The considerable growth of mid-range to
value-line consumer electronics products in 2013,
as well as the expectation that numerous branded
vendors will switch technologies, has further
improved the outlook for this technology. This
report analyzes the challenges manufacturers face
in their quest to take advantage of business
opportunities in this technology segment.