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UNIT A

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1.01 Describe the basic content of the Fashion Merchandising course as part ... Student Teacher Employer/Training Sponsor Parents/Guardians Advisory ... – PowerPoint PPT presentation

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Title: UNIT A


1
UNIT A
COURSE ORIENTATION
  • 1.01 Describe the basic content of the Fashion
    Merchandising course as part of the Marketing
    Education program.

2
DISTINGUISH BETWEEN PROGRAMS COURSES
3
Programs Courses
  • Career-Technical Education
  • A program of study designed for meeting
    individual needs, interests, and abilities of
    each student while providing opportunities for
    gainful employment, advanced education, and
    practical life application.

4
Programs Courses
  • Marketing Education
  • A program of instruction designed to prepare
    students for entry level jobs, advancement in
    marketing and management careers, and/or for
    future studies in two-year technical/community
    colleges or four-year colleges or universities.

5
Programs Courses
  • Fashion Merchandising
  • A Marketing Education course designed for
    students interested in careers in the fashion
    industry and the merchandising of fashion.

6
Organization of the Marketing Education Program
  • Program components
  • Roles of program participants
  • Competencies

7
PROGRAM COMPONENTS
Classroom instruction
Work-based learning strategies
Career-Technical Education Student Organization
(CTSO)
8
Roles of program participants
  • Student
  • Teacher
  • Employer/Training Sponsor
  • Parents/Guardians
  • Advisory Committee
  • School Administration

9
COMPETENCIES
COMPETENCY The knowledge, skills, and/or
attitudes necessary for performing certain tasks.

10
COMPETENCIES
  • National competency areas for
  • Marketing Education
  • Economics
  • Business, Management Entrepreneurship
  • Communications Interpersonal Skills
  • Professional Development

11
Objectives of the Fashion Merchandising course
12
Objectives
  1. To develop employability skills relative to the
    fashion industry
  2. To provide an understanding of the major factors
    that impact fashion
  3. To develop effective communications and customer
    relations skills

13
  • To provide an understanding of fashion
    merchandising
  • To understand the impact of technology on the
    fashion industry
  • To understand the relationship between the
    segments of the fashion industry
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