The Euro Mediterranean Management Approach : 2' EuroMediterranean values within a historic and cultu

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The Euro Mediterranean Management Approach 2.
Euro-Mediterranean values within a historic and
cultural perspective

• Prof dr Walter Baets, HDR
• Director Graduate Programs
• Professor Complexity and Knowledge Management
• Euromed Marseille Ecole de Management

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The Euro-Mediterranean Management Model/Approach
Individual

• Management control
• Market forecasting
• HR evaluation
• Accounting
• Finance
• Logistic

• Personal development
• Leadership
• Making a difference
• Self motivation
• Self realization
• Respect
• Responsibility
• Enjoy

Mechanistic approach (everything is
measurable, under control)
Personal Development (Learner centered)
Interior
Exterior

• Dynamic systems behavior
• Complexity
• Diversity
• Knowledge network
• Community of practice
• Ecological management
• Sustainable development (technical)
• Network economy
• Emergence, innovation

Holistic Approach (Whole is more than the sum of
the elements)
Euro- Mediterranean Values and Beliefs

• Sustainable development (choices)
• Social responsibility
• Diversity
• Constructivism
• Relativism
• Innovation

Collective
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Identifying a  space  (of meaning) espace de
sens as any space capable of Identifying
common solutions Identifying collective
preferences Connect these preferences and
deliberations into political performance The
Euro-Mediterranean is an essentially contested
and loosely undefined concept
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Acceptance of plurality (Collective preferences)

• The decentralization of modernity, which is no
  longer European or
• Euro-American
• The dissemination of authority, for today  it
  is difficult to think
• about any political, social or cultural
  phenomenon from the point
• of view of one single player, or one single
  power
• (the State, the Church, etc.)
• The growth of relativism, in the first place as
  a consequence of
• previous dynamics
• A philosophical questioning of universality
• We observe a growing complexity in the world,
  that, no generalist view
• can restore or reconstruct,
• A value based refusal to reject the local or the
  particular
• The decrease of the honour of nations, partly
  linked to the end of a
• worldview based on opposed blocks of
  countries
• Allowing the pre-eminence of trade and culture
  (to the detriment of
• ideology).

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The physical dimension (1) (The  space )

• For its geographical dimension, it consists of
  the nations
• around the Mediterranean
• Spain France Italy Greece (Greek
  islands)
• Balkan (Slovenia, Croatia, Bosnia and
  Herzegovina, Serbia and Montenegro,
• Albania)
• Turkey
• Syria Lebanon Israel Gaza (Palestine
  Jordan) (Mashrek)
• Egypt Libya Tunisia Algeria Morocco
  (Maghreb)
• Malta Cyprus (Corsica, Sardinia, Sicilia,
  Baleares)
• 550 million inhabitants
• For historical reasons it refers to the
  philosophical, scientific and
• political bases of the Western civilisation,
  and pre-eminence of
• economic flows until 1870 (Braudel, 1985)

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The physical dimension (2)
For its economic dimension Permanent
juxtaposition of the different levels of wealth
and growth The European dynamic of growth
since the industrial revolution does rely on the
capacity for inclusions of peripheral economies
of the wealthiest countries. (Italy, Austria,
Portugal, Spain, Greece, etc.) Extension of
growth while respecting national socio-economic
characteristics (welcomed by the former Eastern
block countries and, of course, by the Maghreb
countries and Africa) Integration of diversity
very few countries or groups of countries have
succeeded in building a long-lasting economic
space which does not renounce diversity. (The
Euro is an almost-perfect example.)
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The physical dimension (3)
For interest in sustainable development
anticipating a common future comparable to the
past Europe of the current 25 countries
constitutes one of the biggest reserves in the
world for fresh water. While blue gold is
becoming one of the major stakes of the
geo-strategy, a Euro-Mediterranean view is
required Less than one hours flight separates
the European Union (highest GDP/population) and
Africa the Mediterranean can no longer
represent a separation between the rich and
the others.
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Euro-Mediterranean markers (1) (Common solutions)
European particularities, as compared to American
particularities economic conflict, the
political rivalry and the incompatibility of
social models (Hermet, 1998) Approaches having
a tendency towards a sort of praise for
heterogeneity Tendency to attempt to
orchestrate the diversity of human belonging, in
pluralistic societies The goal is to assure the
accomplishment of each individual. No one is
forced to give up their links with, or deny their
attachment to their respective past and/or
culture Rather to define themselves by these
links (Hermet, 1998)
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Examples of  recent  conflicts
Spain civil war Franco period (40s to
60s) Greece the colonels regime (70s) Second
World War Spain, Italy (40s) Balkan war
(90s) Middle East Civil War in Lebanon (Syria)
Israeli-Arab state of war and
conflicts Israel-Egypt (Sinai
war Suez crisis earlier)
Palestine problem Position of Lybia (80s to
90s) Algeria crisis (50s) Divide of Cyprus
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Euro-Mediterranean markers (2)
Being able to bring about differences at the
heart of the European Union Including about what
appears to be the Truth (multiple
truths) Interesting in this respect is what
happens to the concept of a single market For
the English as open as possible to the outside
world For the Mediterranean countries a single
market marks its identity vis-à-vis that
outside, notably by the mechanisms of control
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Euro-Mediterranean markers (3)
Chantal Delsol A Euro-Mediterranean espace du
sens would be equivalent to proposing a
political humanism resting on three
foundations An ontological equality in dignity,
equality of rights and conditions, the right
conferred on each person to participate in the
definition of a collective destiny, just as if
they were deciding their individual destiny (the
role and/or rejection of the State of
law) Freedom, made concrete in individual
conscience and independent thinking, in the
distance kept in relation to communities of
belonging, in the separation of the temporal and
the spiritual, private and public Knowledge
that signifies the dissociation of knowledge and
secret, of knowledge and powerthe divulgence
of knowledge to everyone permission to doubt,
to question the constant possibility of
transforming the worldat the risk of making
mistakes..
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• Mediteranian Thinking by Cassano (1998, 2001)
• A well tempered relativism that drives us to
  accept a coherent pluralism
• of the diverse (management) schools of
  thought
• A reassessment of the Mediterranean context that
  leads us
• without ethnocentrism to identify relevant
  local management
• research and practice
• A sense of moderation that allows us to design a
  moderate
• management approach which avoids the
  disproportion of
• numerous unbounded managerial proposals.

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A framework for Euro Mediterranean thinking

• It does not set up an opposition (a dualism) but
  rather a dialectic
• progression between the North and the South
• It offers ideas on how to get closer one to
  another and to mutually enrich,
• not to antagonise
• Those markers do not link to the old dichotomy
  North-modernity-industry
• and South-tradition-land
• They can only enrich our political vision of
  democracy and our market
• economical approach
• They provide a framework that helps to defuse
  the trap of a so called
• romantic view of  Mediterranean values  that
  are often
• over-simplifications

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Some economic derivatives (political/economical
performance)

• Relativism with regards to universality
• Different approaches to rationality and
  complexity
• A polychronic vision as compared to a
  monochronic vision
• A longer term vision as compared to a short term
  view
•  Experimentation and spoken contract  in
  comparison with
•  modeling and the written contract 
• Treatment of diversity as a mosaic and not as
  the search
• for an average position.

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All the elements