Getting the Most Value from the Internet: How New Web 2'0 Tools and Techniques Can Help You Innovate

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Getting the Most Value from the Internet How New
Web 2.0 Tools and Techniques Can Help You
Innovate

• Jim Cahill, Chief Blogger
• Deb Franke, e-Marketing Manager

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Presenters

• Jim Cahill
• Deb Franke

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Introduction
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Curiosity about Web 2.0 What is it? and Why to
care?
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Follow Two Web 2.0 Paths Information Consumers
and Information Producers
Image Source http//www.greenbeltrelay.org.uk/pic
tures/2004/1SignPostsHamptonCourt.jpg
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Search Leads to Greater Productivity and Rapid
Problem-Solving
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Google Can Short-Cut Your Search for Answers
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Google News Takes You Right to the Most Current
Items
Search Once and Be Done
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Google Blog Search How-To Shortcuts and More
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Persistent Search Use to Monitor Search Results
and Continue to Learn
Search Once and Be Done
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Google Reader is a Good Choice to See RSS Readers
in Action
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Screencast Tour of Google Reader Shows How Easy
It Is to Add a Feed
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Heres How You Can Get Started Reading Automation
RSS Feeds
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Follow Two Web 2.0 Paths Information Consumers
and Information Producers
Image Source http//www.greenbeltrelay.org.uk/pic
tures/2004/1SignPostsHamptonCourt.jpg
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How Visible Do You Want To Be?
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Even If You Wish To Remain Invisible, Its
Difficult to Do
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Overwhelmingly Search Is The Place We Start To
Find Information
Marketing Sherpa How Business-to-Business Buyers
Use Search
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If You Want To Be Known For Your Expertise, How
Visible Are You?
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We Recommend LinkedIn As The Place To Begin
www.LinkedIn.com
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Put Your Accomplishments in LinkedIn and Others
Can Find You
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As You Build Your LinkedIn Network, Opportunities
Opens Up
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Web-Based Tools Easily Help Share What Interests
YouGoogle Reader
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Web-Based Tools Easily Share What Interests
YouDel.icio.us
del.icio.us
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Tagging Sites like Del.icio.us Lets You Share
Your Interests and Expertise
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When You Find Others Writing About Your Expertise
Area-Add A Comment
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Add To The Body of Global Knowledge In Wikipedia
www.wikipedia.org
Little tougher
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Flickr Photo Sharing Is An Easy Path To
Picture-Based Blogging
www.flickr.com
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You Can Blog Outside Of Work On Your Personal
Interests
Chronicled the building of our new house
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We Use Intranet-Based Blogs To Share Our
Expertise Internally
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It Was A Long Journey From Fall 2004 To Spring
2006 To Get The OK To Blog
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One Year of Blogging Has Caused Amazing Increased
Visibility
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One Year of Blogging The Increased Visibility Has
Been Amazing
You are participating because conversations are
going on, the conversations just havent been
visible. I think people are adopting blogs to be
heard and people can jump in and be part of the
conversations. Deb Franke, p. 132
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Lesson Learned Significant Reach and The Impact
of Conversations
Image Source http//milfordct.newenglandsite.com/
photos/mall-foodcourt-view.jpg
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A Story Goes From a Seattle Food Court to a Blog
Post and Extended Conversation
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A Story Goes from a Seattle Food Court to the New
York Times in 11 Days
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Theres Lots Of Stuff in Web 2.0 That We Didnt
Cover... Its In Your Hands!

• Second Life
• Skype / VOIP
• Twitter
• YouTube
• Digg
• Facebook / MySpace

What would a PowerPoint presentation be without
bullets?
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The Virtual Handshake Covers the Basics of
Creating Your Online Presence
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Where To Get More Information
EmersonProcessXperts.com/ExchangeResources/