The Community College Readership Program

1
The Community College Readership Program
Brought to You by Phi Theta Kappa
The Mission The purpose of The Community College
Readership Program, brought to you by Phi Theta
Kappa, is to promote civic engagement through
newspaper readership among two-year college
students.
2
Agenda
Overview The Importance Benefits Program
Cost Getting Started Contact Us
3
Overview

• Daily delivery of USA TODAY newspapers
• Chapter-based initiative
• Consistent readership habits develop

4
USA TODAY Manages

• Sales processes
• Logistics and implementation
• Displays and signage promoting Phi Theta
  Kappa
• Recycling for unused newspapers
• Billing to funding partners

5
The Importance

• Newspapers contribute to student engagement
  in the democratic society.
• Newspaper readership contributes to an
  informed population.
• Newspapers values are understood.
• Newspapers increase the quality of an
  education.

6
The Importance

• Newspaper readership is an indispensable
  method of promoting continuing education.
• Newspapers provide important information to
  decision makers.
• Newspapers offer advice.

7
Benefits

• Offers a 30 academic discount.
• Satisfies your chapters Five Star Chapter
  Development Program Level Five College
  Project.
• Donates to the Leaders of Promise Scholarship
  Fund.
• Promotes your chapter on paper displays.

8
Program Cost

• Determine college population
• Assume a 3 usage rate
• Take the discount 35 cents a paper
• Factor in the days in a school year 150
• Cost per student 1.58 for entire year

9
Getting Started

• Contact USA TODAY for start-up packet.
• Approach administration about funding.
• Contact USA TODAY once funding approval is
  granted.
• Work with the local market office and begin
  implementation.

10
Contact Us
USA TODAY Email ptk_at_usatoday.com http//www.usato
day.com/educate/ptk 1.800.872.3187, ext.
3415 Phi Theta Kappa Email readership.program_at_pt
k.org 601.984.3577
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The Community College Readership Program
Brought to You by Phi Theta Kappa
The Mission The purpose of The Community College
Readership Program, brought to you by Phi Theta
Kappa, is to promote civic engagement through
newspaper readership among two-year college
students.