Internet Marketing Checklist for eCommerce Store Owners

1
Internet Marketing Check list for eCommerce Store
Owners
Website www.krishinc.com Email
info_at_krishinc.com Phone[phone]
2
About Krish Inc.

• Today, Krish Inc. stands out as a premier
  eCommerce consulting and development agency that
  believes in excellence and total perfection. With
  special interest in developing eCommerce stores
  for eCommerce retailers, we develop SEO friendly
  stores that help online retailers brace up to the
  competition and improve their profitability. We
  are
• A Full Service eCommerce Agency
• Magento Bronze Partner
• 15 Magento Certified Developers
• Google Adwords Certified Partner
• ISO 90012008 for eCommerce

Website www.krishinc.com Email
info_at_krishinc.com Phone[phone]
3
eCommerce Store SEO

• If you want to take your eCommerce business a
  step forward, then we suggest that you go for SEO
  friendly stores. These stores help even a
  beginner to go a long way and be an achiever. We
  also suggest that you include features that make
  these stores search engine friendly, so that you
  obtain all the commercial benefits of running an
  eCommerce business. Some of the benefits of SEO
  friendly stores are provided as below
• SEO friendly stores attract more traffic
• They consequently lead to higher sales
• These stores are highly cost effective in the
  long run
• Due to the SEO friendly nature, your store is
  ranked higher
• This consequently leads to more visibility of
  your brand
• Visitors thus become more aware of your store,
  which helps in repeat visits

Website www.krishinc.com Email
info_at_krishinc.com Phone[phone]
4
SEO Process

• We are suggest a comprehensive service for
  eCommerce retailers who wish to develop their SEO
  stores. This comprehensive service actually
  takes the shape of a four fold process that take
  shape as below 
• Stage 1 Category/Sub-category Naming
• Stage 2 Store Design Development
• Stage 3 Launching A Store
• Stage 4 On-going Monthly SEO Activities

Website www.krishinc.com Email
info_at_krishinc.com Phone[phone]
5
Stage 1 Category/Sub-category Naming

• Categories sub-categories pages name creation
• We suggest that you provide us the names of the
  top categories and sub-categories if any. We will
  finalize the names for category sub-category
  pages for the same and define the category
  structure page names accordingly.

Website www.krishinc.com Email
info_at_krishinc.com Phone[phone]
6
Stage 2 Store Design Development

• Keywords research analysis
• We suggest keywords research analysis for home
  page, category/sub- category pages. We will send
  you keywords research report with our suggested
  keywords for optimization.
• Title Meta tags optimization
• Custom Title Meta Title Meta tags insertion
  for home page, category sub-category pages We
  suggest writing unique Title Meta tags for home
  page, category sub-category pages. These Title
  Meta tags will be custom and keyword rich.
• Dynamic Meta insertion We suggest developing a
  mechanism for unique page specific Title Meta
  tags for products level pages.  
• SEO friendly URLs We suggest re-writing SEO
  friendly URLs for each products page. Page name
  will be keyword rich and search engine index
  friendly.
• H1 tags insertion We suggest designing a page
  layout such a way that each page will have H1
  tag. For category page, category name will become
  H1 tag and for product page, product name will
  become H1 tag. We will try to keep H1 tag closest
  to beginning of the Body tag so Google can read
  H1 tag early.

Website www.krishinc.com Email
info_at_krishinc.com Phone[phone]
7
Stage 2 Store Design Development

• Images optimization
• We suggest keywords research analysis for home
  page, category/sub- category pages. We will send
  you keywords research report with our suggested
  keywords for optimization.
• Image file-name We suggest that you give the
  image file name a product name, but not like
  image 1.jpg or image 2.jpg.
• ALT tags insertion Google cannot read the images
  but read the ALT tags on images. We suggest a
  mechanism that every images file name will
  become an ALT tag.
• Content development for category page
• Content is very important for search engine
  rankings and Google likes unique and keywords
  rich content. We suggest that either you provide
  us the content approximate 100 to 125 words or we
  will write for you and publish on
  category/sub-category pages.
• 404 page setup
• We suggest designing a custom 404 page for the
  pages those will not be existed. This page will
  include a search box so users can browse any
  other similar product that will not be existed.

Website www.krishinc.com Email
info_at_krishinc.com Phone[phone]
8
Stage 2 Store Design Development

• Social media setup
• Blog setup We suggest creating a blog section on
  your store. The blog URL will be like
  www.your-store-name.com/blog. The blog will SEO
  friendly and will be in same theme like your
  store.
• Facebook fan page design We suggest creating an
  account on Facebook and design a custom Facebook
  fan page. Also, we will put the link of Facebook
  on each page of your store.
• Twitter page design We suggest creating an
  account in Twitter design custom Twitter page.
  Also, we will put the link of Facebook on each
  page of your store.
• Facebook like button/share button We sugget
  putting the Facebook like/share button on each
  product page so users can share a link among
  their social network.
• Google Analytics code setup
• This is a free tool from Google to analyze the
  traffic and conversions. We suggest creating an
  account in Google Analytics set the code on each
  page to analyze the traffic and setting up the
  goals funnel as well conversion tracking.

Website www.krishinc.com Email
info_at_krishinc.com Phone[phone]
9
Stage 3 Launching a Store

• Search engine sitemap creation (sitemap.xml)
• This is very crucial part for any Ecommerce
  stores. We suggest including all pages and
  submitted in search engines. We will create an
  account in Google Webmaster Tools and submit this
  site-map.
• Google products search listing (Google Base)
• This is another free product from Google. This is
  a comparison shopping search for real buyers. We
  suggest creating an account in Google Base,
  create a feeds and submit in Google Products
  search.
•  
• Press release submission
• After launching a new store, we suggest that we
  publish a press release on popular free PR
  sites. If you provide us the press release , we
  can publish or we will write the PR and we could
  publish after your approval
•  
• Claim popular social media properties
• We suggest claiming the store name in popular
  social media properties. We could create an
  account so in future you may use for content
  marketing purpose. Few of them are, Hub Pages,
  Sqidoo Lens, SlideShare.net, Digg, Stumbleupon,
  Wordpress and BlogSpot.

Website www.krishinc.com Email
info_at_krishinc.com Phone[phone]
10
Stage 4 On-going Monthly SEO Activities

• Link popularity building/off-page SEO
• We suggest doing a one-way quality link building
  for targeting keywords and pages.
•  
• Forum postings submission
• We could do forum postings submission in high PR
  and relevant forums. We suggest participating in
  related threads and get 1 or 2 one-way links from
  each post as signature with keyword rich anchor
  text.
•  
• Social bookmarking submissions
• We suggest social bookmarking submissions for
  targeting pages major home page category pages.
  
• Web directories submissions
• We suggest submitting home page in free web
  directories under the most suitable category.

Website www.krishinc.com Email
info_at_krishinc.com Phone[phone]
11
Stage 4 On-going Monthly SEO Activities

• Web 2.0 pages creation
• We suggest creating accounts in high PR popular
  web 2.0 sites. We could write unique content
  around 150 to 200 words and post on this web 2.0
  sites. This could result in getting 1 or 2
  one-way links with keyword rich anchor text.
• Classified ad postings
• We suggest submitting products in popular
  relevant classified ad sites.
• Google base listings
• Since Google base feeds expire every month, we
  suggest that we generate feeds and submit in
  Google base regularly.
• Reports deliverables
• We suggest keywords ranking report to measure the
  performance and detailed submission report.

Website www.krishinc.com Email
info_at_krishinc.com Phone[phone]
12
Contact Us

• Why not utilize our services to obtain an
  outstanding SEO store? Trust Krish Inc to deliver
  what you really want and watch your e-business
  grow.

India Office 402, Aarya Arcade,Nr. Shree Krishna Center,Mithakali Six Road, Navrangpura,Ahmedabad, Gujarat Sales   1-(248)-275-1202, 91 9825060038Email info_at_krishinc.com US Office 28157 Dequindre Road, Suite B Madison Heights, MI 48071 Phone 1-( 248)-233-0628 Email mike_at_krishinc.com
Website www.krishinc.com Email
info_at_krishinc.com Phone[phone]