FBA Coaching with Chris Green CEO of FBAPower

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FBA Coachingwith Chris GreenCEO of FBAPower

• Part 1
• Where to Start

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Already Gone Through PAC

• How do I sell on Amazon?
• What is FBA?
• How do I use FBA?
• What tools programs do I use?

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FBAPower FBAScout Support

• Support email info_at_fbapower.com
• Watch the Videoshttp//fbapower.com/home/fbapower
  -videos/
• FBAPower support staff happy to help

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History, Background

• Sold on eBay since 1999
• Sold on Amazon since 2007
• 100 FBA since 2008
• Worked for a power tool company for five years
• Called on home centers (Home Depot, Lowes)
• Saw product cycles, new products, clearance
  items, etc.
• Cycle would repeat itself year after year
• Finally started to buy stuff up to sell on eBay
• Quit job to buy and sell full time

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Why FBA Works

• Understanding the Amazon Buyer

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History of Scanning
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Other Scanners

• Now, if you do this long enough, you will run
  into other scanners.
• Some will be nice but many will be
  secretive-paranoids grumps.
• Dont be like this! Dont be a grump!

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Be Nice! Doors Will Open
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Take Scouting, Add FBA BOOM!

• World Domination!
• You can run an FBA empire from your home
• Barriers to entry have fallen

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FBAScout

• How it works
• How to read the data
• Why each piece of data is important
• FBAScout runs on iPhone, iPad, and Android
  devices
• Requires a 3G, 4G or WiFi connection

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FBAScout screenshot
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EXAMPLESPrices, Amazon, Multiple Search Results
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Where to find inventory - BOOKS

• Book sales
• Thrift stores
• Garage sales
• Estate sales
• http//booksalefinder.com/

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Where to find inventory Everything Else

• Retail stores
• Closeout stores
• Discount Clubs (Costco, Sams, BJs)
• Pharmacy
• Grocery store
• EVERYWHERE!

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Examples

• Grocery Store Kroger
• Small toy section with Disney Cars toys
• Frank the Tractor - 7

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Examples

• Pharmacy CVS
• Small toy section
• Discovery Pottery Wheel - 20
• (was selling for 99 on Amazon)

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Rule of Thumb

• A rule of thumb for retail arbitrage that I use
  is this
• You want to find items that sell for three times
  your cost.
• Buy for 10, sell for 30.
• Amazon is going to get about 1/3 so with this
  rule you are doubling your money.
• Obviously you can shoot much higher. You can also
  go lower once you are feeling more comfortable
  with your buying decision.
• Earning 50 on your money in a week is pretty
  good!

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Lowest Risk way to start

• Want to start small?
• Want to start with zero risk?
• Buy ten items from a retail store
• Keep receipt just in case
• Send two to FBA, list the others merchant
  fulfilled
• Keep an eye on sales
• If the FBA items sell, send more in
• If the merchant fulfilled items sell, ship them
  yourself
• If they DONT sell, return the ones you still
  have to the store under the return policy

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Lowest Risk way to start

• You dont even have to use FBA to start
• Buy items to sell, list them merchant fulfilled
• Fulfill your own orders
• If they DONT sell, return them with the receipt

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FBACoaching Parts 2,3,4 5

• Part 2 If you were scouting with me, where would
  we go?
• Part 3 How to buy lower than your competition
  retailer secrets
• Part 4 There is always gold, lazy scanners,
  advanced FBA
• Part 5 Open questions. Send them in ahead of
  time. No time limit Ill answer them all!

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Questions?