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Turning event attendees into longterm donors

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Give. Cultivation. Stewardship. How do we get new attendees? identification ... Hit guests over the head with mission. Event volunteers as ambassadors. Have a ... – PowerPoint PPT presentation

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Title: Turning event attendees into longterm donors


1
Turning event attendees into long-term donors
  • From friend-raiser to Fundraiser!
  • Laila Umpleby,
  • The Make-A-Wish Foundation of Oregon

2
Background
  • CAPs Art for Life
  • Catlin Gabels Gambol
  • Raphael Houses Auction Gala
  • Outward Bounds Black Tie Tennis Shoes
  • Make-A-Wish Foundations Food, Wine Wishes

3
Introduce yourselves
  • Name
  • Organization
  • Embarrassing event story

4
Why do events?
5
Why do events?
  • Exposure to new audiences
  • Fun way to engage volunteers
  • Corporate donor tables
  • Media coverage
  • Friends bring new friends
  • Meaningful way to share the mission
  • To raise

6
Development cycle
7
How do we get new attendees?identification
8
How do we get new attendees?
  • Donors fill a table- bring their friends
  • Corporations buy a table
  • Board members bring new friends
  • Media coverage of event
  • Marketing of event
  • Emails/ eNews Blasts
  • Invitations
  • Web coverage

9
Ways to lose donors before you even had them
10
Ways to lose donors before you even had them
  • Long lines
  • Administrative hiccups
  • Unhappy volunteers
  • Item mix ups
  • Run out of food or beverages
  • Not sharing the mission
  • Not displaying the need

11
At the event cultivation
  • Ask board members to act as hosts
  • Be sure paid staff are circulating
  • Hit guests over the head with mission
  • Event volunteers as ambassadors
  • Have a professional event
  • Brand your event with your organization
  • Make it memorable

12
After the event stewardship
  • Prompt thank you notes!
  • Save the date for next year
  • State impact (goal reached and what you will do
    with the money raised)
  • Stewardship reception
  • Board success stories

13
Share best practices
14
Questions?
  • For questions later
  • Laila Umpleby
  • Development and Communications Director
  • The Make-A-Wish Foundation of Oregon
  • laila_at_orwish.org
  • 503-292-2280, ext. 24
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