Home dcor

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Home décor for the modern you
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What is the idea?

• Creating a modern line of housewares for a young
  demographic

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Why?

• Expanding our
• housewares business

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How?

• New target market
• 25-35 year olds
• New customers
• Customer loyalty
• Secondary markets
• College students
• Budget shoppers

5
What kind of line?

• affordable
• fresh
• modern
• clean
• fun

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All you need to style your first home

• furniture
• tableware
• home décor
• bedding
• bath

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Where will it be retailed?
A mass retailer appealing to a younger
customer Through a Martha store Online
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Will it compete with MS lines?

• Martha Stewart Everyday
• (mature customer)
• Martha Stewart Collection
• (higher priced, mature customer)

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Design your life!