Web Design Mistakes Small Businesses Make

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Web Design Mistakes Small Businesses Make
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No Clear Calls To Action

• Don't make your users work or think, or they'll
  leave. It's not that they aren't smart, it's that
  they want access to information quickly without
  spending unnecessary time searching for it.

3

• Decide what your primary target is and then
  define a clear objective per page. Your content
  should have answered, "What's in it for me?" and
  your call to action should now answer, "What do I
  do now?"

4
Poor Navigation

• Use icons to aid navigation in your web design.
  They're both visually appealing and easy to use
  and understand.
• Provide location information so users know where
  they are on any given page and how to proceed to
  another area of the website. This can be achieved
  by using Breadcrumb navigation.

5
Color Contrast

• Color and contrast aren't usually high up on the
  list of priorities for a small business owner
  when it comes to creating a website
• Using a free a Color Contrast tool (which
  conforms to accepted standards) you can easily
  check to see how the contrast on your website
  measures up.

6
Content, Content, Content

• White space is possibly the most important factor
  to consider. It will allow the user to focus on
  the meaningful content within each section.
• Break up lengthy pieces of information into
  digestible blocks of text, utilizing headings,
  sub-headings, bullets, blockquotes and
  paragraphs.

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• Most people do not read unless it's absolutely
  necessary, and they prefer to scan through
  information quickly to get to the points of
  interest. This is why it's so important to
  establish a strong visual content hierarchy so
  users can quickly scan your site and sifting
  through relevant information

8
Clutter

• The more extraneous items there are on a web
  page, the more unprofessional it looks, and it
  becomes overwhelming, confusing and distracting
  for the user.
• Challenge every item on each page and ask, "Does
  it really need to be there? Does it serve a
  specific purpose? Can I live without it?"

9

• The key is to aid the visitor in finding the
  information they're looking for, so make sure to
  differentiate between areas of content,
  advertisements and promotions.
• Prioritize your content and decide what is the
  most important to your visitor and potential
  customer and sell it well.
• Even the greatest content can become lost in a
  mess of words and graphics, so de-cluttering is
  essential.

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For more details, Contact us

• Address
• Red Spot Design - Dallas SEO / Web Design3010
  LBJ Freeway, Suite 1200Dallas, TX 75234
• Phone
• Dallas / Ft. Worth 214-432-1608Toll Free
  888-636-1344 Fax [phone]
• Website http//www.redspotdesign.com
• Reference
• http//mashable.com/2011/04/10/5-web-design-mistak
  es/