Questions Raised by Jim Prior’s Five Laws of Branding

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Questions Raised by Jim Priors Five Laws of
Branding

• O n Tu e sd ay 11th Ju n e m e an d fe l l o w
  Acti vate M e d i a co l l e ag u e Ad ri an Au
  sti n ve n tu re d to G o o g l e Cam p u s to
• atte n d an i n te re sti n g p re se n tati o n
  o n Th e Fi ve Laws o f B ran d D e si g n
  b y Ji m P ri o r, CE O o f WP P g ro u p b ran
  d i n g ag e n cy Th e P artn e rs. I t was n o
  t o n l y a ch an ce to h e ar wh at o n e o f
  th e cre ati ve i n d u strys g re ats h ad to
  say ab o u t b ran d i n g (a su b j e ct cl
  o se to o u r h e art), b u t al so a ch an ce
  to o b se rve th e b ran d i n g ch al l e n g
  e s face d b y UK b u si n e sse s.
• 5 Laws o f B ran d i n g D e si g n
• H e re s a ro u n d -u p o f 5 Laws o f B ran d
  i n g D e s i g n , ac c o rd i n g t o J i m
  P ri o r o f Th e P art n e rs . Th at s n o t
  t o s ay t h at t h e re are o n l y 5 t h i n
  g s t o c o n s i d e r f o r s u c c e s s f u
  l b ran d i n g d e s i g n , i t s mo re a c
  as e o f n o t g e t t i n g c arri e d away
  an d j u s t s e l e c t i n g t h e mai n
  mai n o n e s . H e re t h e y are
• Find yo ur idea
• Defy co nventio n
• Make a difference
• Keep the faith
• Have fun
• Audie nce QAs