The Truth About Promotional Products

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The Truth About Promotional Products

• Do they work?

http//www.shopletpromos.com/ Shoplet_Promos Sho
plet.Promos
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Three Important Questions

• Are they used often by successful
• companies?
• Do consumers enjoy them?
• Most importantly
• ARE THEY EFFECTIVE?

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Are Promotional Products Used Often?

• 80 of ALL consumers owned a Promotional Product
  in the past year
• 2011 Promotional Product sales totaled over
  
• 17 BILLION
• These sales include over 20 categories of
  customizable products

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Are Promotional Products Used Often?
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Industry Stats
Industry Sales Volume in Billions
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How Do Consumers Feel About Promotional Products?

• 83 of consumers enjoy receiving promotional
  items
• 60 of recipients of promotional items keep them
  for at least one year
• 48 want more!

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What We Know

• Businesses use them frequently
• Consumers really enjoy them but...
• BUT ARE THEY EFFECTIVE?

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Some Statistics
Promotional shirts, promotional hats, promotional
bags
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Other Advertising Tools
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Recall, Recognition, Sales

• 87 remember the advertiser after wearing their
  product
• 76 could recall product, company, and message
• 42 had a MORE favorable impression after
  receiving promotional product

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Recall, Recognition, Sales

• 62 have done business with advertiser after
  receiving promotional product
• 24 of those that hadnt done business yet claim
  they are more likely to do business in the future

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Promotional Product Overview

• Promotional Products is a giant industry
• Most consumers LOVE promotional items
• They significantly help recognition and recall
• They help generate sales

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Sources

• http//www.ppai.org
• http//www.asicentral.com