Title: ASUS
1ASUS Rock Solid, Heart Touching
2ASUS Business Performance
2007 Target 23
17.2
Target
Unit Dollars in Billions
3WW MB Industry
Unit Million pcs
45.7
53.0
27.2
Data Source Citigroup Investment research
Estimate
4ASUS Brand Name Value
- Interbrand Selected ASUS as the Most Valuable
Taiwan International Brand in 3C Hardware area
in 2003, 2004, 2005 and 2006 - The ranked position is No. 2 in all field for the
fourth straight years
5ASUS Diversified Product Lines
Cable Modem WW No. 2
Motherboard WW No. 1
Digital Home
Graphics WW No. 1
ADSL Modem WW No. 1
Laptop WW No. 4
Game Console WW No. 2
ODD WW No. 4
Wireless WW No. 1
6Revenue Contributed by Product
Broadband
ODD
Notebook
PMP
VGA
Game Box
Desktop
Motherboard
72006 NB Sales Performance
- W.W Top 4 Notebook manufacturer, including own
brand and OEM. (Citigroup) - W.W Top 9 Notebook brand in Q3, 2006 (IDC)
- APAC No. 5
- Taiwan No. 1
- China No. 4
- Thailand No. 4
- Philippines No. 4
- New Zealand No. 5
- Indonesia No. 6
- Australia No. 7
- Europe No. 6
- Central East Europe No. 2
- Russia No. 2
- Portugal No. 4
- Italy No. 4
- Netherlands 5
- France No. 6
- Spain No. 6
- Finland No. 6
- Germany No. 7
8ASUS NB Business Performance
Data Source IDC, 2006/Nov
- Asia Pacific excluding Japan 5
- Europe 6
- US Next target market
- Japan Next target market
Data Source IDC, 2006/Nov
9ASUS The Top Growing NB Brand
ASUS
Data Source IDC, 2006/Nov
10ASUS NB Business Performance
Data Source IDC, 2007/Feb
- Asia Pacific excluding Japan 6
- Europe 6
- US Next target market
- Japan Next target market
11Outstanding Performance?
Outstanding Product
RD and Manufacturing
Outstanding Teamwork
Sales?MKT?Logistic? After-service
Outstanding Channel
from Disti to reseller
Outstanding Performance
12Top 10 Reasons to Buy ASUS Notebook
13ASUS Diversified Product Lines
Cable Modem WW No. 2
Motherboard WW No. 1
Digital Home
Graphics WW No. 1
ADSL Modem WW No. 1
Laptop WW No. 4
Game Console WW No. 2
ODD WW No. 4
Wireless WW No. 1
14ASUSs Integration Strength
World-Class ID
Notebook No. 4
15ADTD II (ASUS Dynamic Thermal Dissipation
Technology II)
Power4 Gear
Extends battery life up to 20-25 !!
16Inner StrengthThermal
Temperature (0c)
178. Complete Portfolio
- 7 to 17 widescreen
- Full line up of mobile solutions for home
theatre, business trips, portable convenience,
3D gaming and powerful processing
9. Cinematic Image Presentation
- Crystal Shine High-brightness technology
- Color Shine - Glare-type LCD panel technology
- Splendid Technology
- 10. Sensational Audio Deliverance
- Intel High Definition Audio 7.1 surround sound
- Built-in subwoofer
- Built-in SPDIF connection
18EMI TEST
19SHOCK TEST
DROP TEST
- Brand Lasmount
- Model PDT-56-ED
- Count1
- Dimensions 92(W)142(L)270(H)
- Maximum Specimen Weight160lbs
- Test Range35in190in
SHOCK TEST
- BrandL.A.B
- Model 886.24.32
- Count1
- Dimensions 143(W)110(L)290(H)
- Nominal Specimen Weight 90kgs
- Minimum Pulse Width1.0ms
- Maximum Acceleration600G
20VIBRATION TEST
21Temperature Humidity Test
22ACOUSTIC ANALYSIS
23ASUS Notebook
OFF ROAD RACING
????
The appreciation from ISRAEL cross-country racing
Organizer
ASUS Laptop computer was part of the PATAGONIA
2000 trip and played a major role for navigation
tasks as a dynamic map display in conjunction
with a sattelite GPS , as a communication center
for e-mail communication and for video conference
bi-directional video communication. Needless to
mention that the computer survived well the
severe condition of this strenuous voyage without
a single flaw. Aviv Shweky
24Quality you can Trust
Though burned in a fire, the ASUS notebook
survive ( 2002/07/23 China )
- ASUS notebooks are trustworthy environments for
your data
25Quality you can Trust
Though burned on a stove, the ASUS notebook
survive ( 2002/07/23 China )
- ASUS notebooks are trustworthy environments for
your data
26Quality you can Trust
Still workable after dropped in a tank of solvent
27ASUS Notebook
Zero defect in the space for more than 600 days
28Asus Branded Notebook RMA Service 2 Way Free
Overnight FedEx Shipping
Customers bring notebook to Kinkos
ASUS pays for FedEx overnight Shipping to ASUS
repair center
We fix it up within 2 days
ASUS pays for FedEx overnight Shipping back to
customers, customer receive a workable NB after
4-5 days
24/7 twenty-four hour tech support seven days per
week at 888-678-3688
29Best Quality
- Wall Street Journal Ranks ASUS Product Quality
the Best among Taiwanese Companies - (2006/Oct.)
30ASUS ID Strength
- iF Gold Award
- 2004,Only APPLE was awarded in
- global IT industry
- 2005,ASUS Notebook was awarded
312. Worlds First TCO99-Certified Notebooks
The TCO99 certification has the strictest
standards in
- EMI EMI Design spec is under industry standard
- Ecology No six toxicant, Green ASUS
- Ergonomics Design for excellent user experience
- Energy Superior battery tech
32- 3. International Standard Organization
Certification - ISO9001 9002 14001 and OHSAS 18001
4. Winner of Worldwide Awards
IF, IF Gold, RedDot G-Mark, Materialica Design
Award , TCO99 Stuff Computer Magazine PC
Magazine FRAZ.PC, PC Achat
33- 5. Unparalleled Design Concepts
Gapless touch pad
Semi-invisible keys
Hairline surface
6. Commitment to Perfection
2-year global warranty
Zero bright dot series VX1
34(No Transcript)
35Germany PlayBoy Sexy and Charming ASUS VX1 NB
36 Focus Models
37Gaming Notebook
G1
- Features
- Web Camera
- ASUS Direct Messenger
- Flashing Side Lights
- Strong Graphic Performance
38Gaming Focus Keyboard
Precisely Control in Game
Heavy-used keys with color highlight
39ASUS Direct Console (Software Application)
To control 2 dedicated features of ASUS Gaming
Series
ASUS Direct Messenger
ASUS Direct Flash
40ASUS Direct Messenger
Never miss important messages while playing games
in full screen!
- ASUS Direct Messenger can let you
- Know the TIME
- Join the MEETING on time
- Get new MAIL instantly
- Who is sending message to you in MSN
- Receive a PHONE CALL through Power4Phone
- BATTERY-LOW indicator
41Commercial Notebook
V1JP
Best Choice for Office!
42- Security
- Fingerprint reader
- TPM (Trusted Platform Module)
43- Live Meeting
- 1.3M Pixel Camera
- Microphone with ADSP
- Superior noise suppression
- Acoustic echo cancellation
- Against Howling
- Connectivity
44- Longer battery life
- 2nd Battery Pack
- (increase 1.5 hours)
- Data Back Up
- 2nd HDD Housing
Hot-Swappable!!
45- Convenient to move
- Docking Station
46- Spill-proof KB
- 50 ml water
47Ultra Thin Light Notebook
U1F
- Features
- Fingerprint Reader
- TPM
- Bulit-in Camera
- Bluetooth
48Ultra Thin Light Notebook
CCFL Cold Cathode Fluorescent Lamp LED Light
Emitting Diode
U1F
- LCD with LED Backlight
- Protect the environment
- Lighter Thinner
- Brighter
- Lower power consumption
- U1F 2.2 lbs (1 kg)
49High-resolution Web Camera
Embedded 1.3 Mega Pixel Camera
Play with your game partners face to face
50Surface Glossy Decoration
- Glossy decorated surface.
- Better hardness for less scrapes.
- Paint does not rub off in order to keep sleek
look
51Ultra-mobile PC
R2H
- Features
- Web Camera
- Fingerprint Reader
- Touch Screen
- Built in GPS
52R2H Usage Scenario-Office (Business Use)
Office
Home
Outdoor Daily
Home
Outdoor
Home
53R2H Usage Scenario-Home and Outdoor
USB TV Tuner
Depart to office-Easy to carry
Watch Video playback on plane/ Train/
Bus Instant TV via USB TV tuner
GPS In Car
-Storage/ display photo from mobile phone and
Digital Camera
-Play games to kill time
-GPS navigator -Location map searching
-Storage function(2nd HDD) when travel
Chatting with friends
One Ultra NB can fulfill all you lifestyle!
54ASUS Mobility Notebook
R1F
- Features
- Fingerprint Reader
- Multi-functional Module Bay
- 13.3 Tablet PC
- Rotate Key
55Scenario Study
Home
Office
Business Trip
- From Contact to Contract
- Hand-writing feature gives you a quick support to
have a signature for the contract.
- In the Meeting
- 180 degree rotated hinge helps to share the data
with the audience and convince them promptly.
- During Presentation
- Real-time highlight in presentation catches the
eyes from the audience more.
56Scenario Study
Home
Office
- Easy-Go/ Alert! Alert! Alert!
- Thin and light design for better mobility.
- Embedded Pen in system to avoid the miss when
traveling.
- Various Configuration for various purpose.
- You may change the swappable ODD by
- 2nd battery For 8 hrs battery life
- Travel drawer For lighter weight
- 2nd HDD More powerful data storage ability.
- Security Boot-up
- Fingerprint reader provide a personal
authentication to access the NB. - No risk to reveal the data when losing the NB
57ASUS Headquarter-Taipei
58ASUS European Operation Center
AEOC
Emmen
Emmen
Ostrava
Ostrava
59ASUS Suzhou Operation
Boardtek
PCB
Cotek
M/B, N/B, System, CD-ROM, SPS
Connector
AMA
Maintek Suzhou
Protek Shanghai
Cooler
Suzhou
System
ASUSTeK
Casetek
Systek.
Chassis
Taipei
ASUS Technology
Highest Japanese Quality
Fastest Taiwanese Speed
Lowest Chinese Cost
60ASZ Campus(??)
Monthly Capacity MB 3.5M, Chassis 1M, System 1M,
PCB 600K ft2 Broadband 1.2M, Game Console 1M, ODD
2M, NB/PDA/WL 500K E Book China Custom
Model Site AA Grade
Plant 4
Plant 6
Plant 7
Plant 8
Plant 5
North Campus ( West side)
Plant 3
Plant 9
Plant 2
600 m
North Campus ( East side) Reserve for
2007 expansion
Plant 1
RD/ADM Building
Gym
900 m
Campus space 710,000 m2 (102 soccer fields)
61ASUS Manufacturing Center
62ASUS Manufacturing Center
63ASUS Manufacturing Center
Construction Sep.01 Jul.02 Plant Area
116,478 m2 Employee 7,000 persons
64ASUS Manufacturing Center
65Protek-Geographic Location
SHANGHAI CITY
Pudon International Airport
Hongqiao International Airport
22 Km
20 Km
PROTEK
New Highway to Airport Approximate 2007Q4
Highway
66Protek
About 300 soccer fields
Factory 1
67M/B ICT TEST
68SMT ? ?
69Notebook Wheel Tower Production Line
Notebook Assembly -Wheeling Tower
70 Connector Assy Line