The Cry Goes Out in Hollywood:

1
The Cry Goes Out in Hollywood Get Me Mr. Potato
Heads Agent!By LAUREN A.E. SCHUKER

• Tiffany Vidonish
• Feng Wang
• Brandi Thompson

2
Some of Hollywoods Top A-list actors are now
toys.

• Stretch Armstrong
• Big Wheel
• Risk
• Transformers
• Barbie

• Asteroids
• G.I Joe
• Candy Land
• Monopoly
• Battleship
• Mr. Potato Head

3
Most toys today even have their own talent
agents.

• Mattel Inc,s Barbie was just signed up to star
  in a live-action feature film by Creative Artists
  Agency
• International Creative Management sparked a
  four-studio bidding war for a movie starring
  Asteroids
• The William Morris Endeavor Entertainment LLC has
  signed toy stars such as G.I. Joe and the well
  known Hasbro game, Candy Land.

4
Are Toys Taking Over Hollywood?

• While stars such as Will Ferrell and Adam Sandler
  failed to draw crowds, action figures such as
  G.I. Joe and Transformers ruled the box office
  this summer
• The second Transformer movie grossed over 833
  million in the world-wide box office and hit
  merchandising revenues of 484 million

5
TOYETIC

• A popular question among studio executives is
  whether or a not a particular project is
  toyetic
• This term refers to a concept that can lend
  itself into a toy, and whether the project will
  be able to sell tickets and merchandise
• No recent project has been more toyetic than
  Transformers

6
Future Projects

• Transformers has paved the way for toy stars
  and more and more producers are searching for the
  next big toy
• Several projects are currently in the works
  including movie versions of the games Monopoly
  and Battleship
• There have been numerous calls to The Ohio Art
  Co. in interest of acquiring the rights to Etch A
  Sketch for a stand-alone film based on the toy

7
Future Projects

• Hollywood directors and actors are both eager
  to play a part in films starring toys
• Will Smith and partner James Lassiter Risk
• Will Smith and James Lassiter Big Wheel TV show
• J.J. Abrams Micronauts
• Brian Grazer Stretch Armstrong
• Ridley Scott - Monopoly

8
Star Status

• The director of Star Trek firmly insists that
  anyone who now doubts a toys success will be
  soon proved wrong
• Mr. Abrams is confident that once these films
  have been released, no one will question their
  star status

9
Business Opportunities

• Young audience
• Less difficult search for talent
• Great films encourage higher marketing business