Theories of Motivation

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Theories of Motivation
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HOT ROC

• Motivation
• Injury third-degree lateral sprain and tendon
  damage
• What motivated Kerri to jump again after her
  first injury?
• What are other examples of people who have
  accomplished the seemingly impossible?

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Motivation

• Definition an internal state that activates
  behavior and directs it toward a goal
• What motivates you?
• Outside inner motivations
• Types of motivation
• Drive-reduction
• Incentive
• cognitive

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Instinct Theory

• Innate tendencies that determine behavior
• Does not explain behavior, just labels it

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Drive-Reduction Theory

• Needs- organism requirements
• Physiological food, oxygen, etc.
• Psychological self-esteem
• Produce drive (internal condition)
• When a baby is deprived it feels agitated and
  needs to relieve this tension through a random
  activity.
• Homeostasis- the tendency of the body to return
  to a balanced state
• All human motives are extensions of basic needs
• Does it work?

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Incentive Theory

• Our actions are directed towards a goal
  (incentive)
• Reinforcers
• Goals
• Rewards
• Praise
• Recognition
• Does it work?

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Cognitive Theory

• Extrinsic Motivation
• Activities that either reduce biological needs or
  help obtain external incentives
• (Your parents want you to play football)
• Intrinsic Motivation
• Activities that are personally rewarding or
  because they fulfill our beliefs and expectations
• (You love to play football)

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Motivation Activity
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Make an Ad

• Purpose
• Apply theories of motivation
• Strategy
• You are industrial psychologists who have been
  hired to create an ad for a new, innovative
  product

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Make an Ad

• Pick a new product to design/invent
• Snack food
• Perfume/cologne
• Car
• Nonalcoholic drink
• Line of clothing
• Communication device

• Motivation theories
• Drive-reduction
• Incentive
• Cognitive
• Necessary Components
• Name
• Slogan
• Image
• Target population