Kantar Media Audience

1
PPM- An Easy Way to Measure the Audience
2
Portable People Meter (PPM) provides new and
improved measures of audiences of individual
radio station and TV channels.
3
PPM
The is as small as a pager that can
identify hidden audio tones in a station or
networks audio stream, logging each time it
detects such signals.
4
For years media planners have to rely on diaries
fetched from the sample audiences.
However, the method is not error proof.
5
Measuring the individual person and audio
encoding is a reliable means for identifying
stations. PPM improved the way radio is measured
and offers additional consumer insights for
broadcast and cable television. It delivers year
round and all day electronic measurement of
audience demographics.
6
Broadcasters and media research companies face
the challenges of expensive and difficult
transition to digital broadcasting. Internet and
other interactive media complicate their tasks
further. It is difficult to identify who is
listening to what and over which means of
distribution.
7
The new PPM devices can track digital and analog
broadcasts, whether carried via air, internet or
by satellite. No matter what methods of recording
and playback are used PPM is able to capture and
identify station exposure.
8
All the other rating services required some form
of active recordkeeping by the participants. The
ratings achieved that way often returned bias
result. With PPM there is no such tension of
record keeping. The meter has to be worn by the
survey participants, listening is automatically
recorded without any conscious effort.
9

• The instructions to participants are simple.
  They
• Have to keep the meter with them
• Need to keep the green light on (this indicates
  the meter is working)
• Are required to dock the meter at bedtime

10
The passive measurement technique reduces the
burden of the respondents. The unobtrusive way of
measuring people to say yes to survey requests.
11
(No Transcript)