TV 101

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Technology Trends 2008What you want, when you
want,where you want!
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So I txtd my buddy last night about the latest
White Stripes mobisode, and he picks it up on
IPTV and skypes me back and says Im totally
watching them HD right now, but its all pillar
boxed! Checked the blogs on my RSS feeds, no
luck so I tell him about a wiki with a webinar
to fix it So today I poked him and he IMd back
tx fixed, with a url for the show vodcast.
Technology Trends
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txt text messages, texts, SMS
Short Message Service - Short text messages
primarily on wireless devices
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White Stripes Band
American minimalist garage rock duo, formed 1997
biggest hit Seven Army Nation
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Mobisode Mobile Episode
A TV program or commercial that is created for
the cell phone market
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IPTV Internet Protocol Television
Switched video television distribution system,
using internet protocol over land
line. Interactivity on par with web.
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Skype Internet Telephony Network

• Proprietary peer-to-peer Internet
• telephony (VoIP) network.
• Skype computer to computer
• Skype Out computer to phone
• Skype In phone to computer
• Also video, SMS, voicemail, etc.

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HD High Definition Television

• More cinematic aspect ratio
• 780 1080 lines of picture info, vs. 480
• 5.1 channels of CD-quality audio providing Dolby
  Digital surround sound

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Pillar-boxed Cropped Vertically
Pillar-box 43 on 169
Window box 169 on 43 on 169
Letterbox 169 on 43
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Blog Weblog
A website providing commentary or news on a
particular subject. May combine text, images,
and links to other blogs, web pages, and other
media related to its topic.
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RSS Really Simple Syndication
A web feed containing either a summary of content
from an associated web site or the full text. RSS
makes it possible for people to keep up with
their favorite web sites in an automated manner
that's easier than checking them manually.
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Poke Hi on Facebook
A feature unique to the social networking site
Facebook, which allows you to poke another
Facebook subscriber to get their attention.
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IM Instant Messaging

• Windows Live Messenger
• (formerly MSN)
• Google Talk
• Yahoo! Messenger

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Wiki WikiWikiWeb
A type of website that allows the visitors
themselves to easily add, remove and otherwise
edit and change some available content
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Webinar Web Base Seminar
Interactive seminar web cast over the internet
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Vodcast Video Podcast
Audio (podcast) and video (vodcast) files
primarily intended for download and playback on
an iPod or Video iPod
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What you want, when you want

• Technologies
• VOD
• DVR/PVR
• Streaming
• Downloading
• Videosharing
• IPTV

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What you want, when you want

• VOD
• U.S. fastest growing TV category 22 compound
  annual growth, 3.9 B revenue predicted by 2010.
• Canada 22 increase 06/05 more revenue than
  PPV by 2009.

• Sources Pricewaterhouse Coopers, CRTC

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What you want, when you want

• DVR/PVR
• DVR growth explosive in US up from 9 to 12
  over 7 months in 2007
• US penetration now 15
• Canadian penetration now 10
• Research shows DVRs increase overall television
  viewing
• DVR ratings now a tool for show renewal

Technology Trends
Sources canada.com
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What you want, when you want

• Streaming Video
• Growth continues, but is slowing
• 74.8 of all web users in US watched a video
  online during the month of September 2007
  average streamer spent three hours
• Google sites (including YouTube) accounted for
  28.3
• Streaming content accessed through the Internet
  and mobile devices will generate 27 B in revenue
  by 2011.

• Sources AP, internetnews.com, mediaweek.com

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What you want, when you want

• Downloading
• Downloading shows less popular than music videos,
  video games, movie trailers
• 2 of Americans downloaded TV programs in 2005.
  More than doubled to 5 in 2006.
• Canada 5 in 2000, 8 in 2006

• Sources AP, internetnews.com, CRTC

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What you want, when you want

• Video sharing
• YouTube, Google Video, MySpace
• YouTube founded in February 2005 acquired by
  Google for 1.65 B in stock in November 2006.
• YouTube hosts over six million videos, growing at
  about 20 percent every month.
• 100 million clips are viewed daily on YouTube,
  with an additional 65,000 new videos uploaded per
  24 hours.
• The site has almost 20 million visitors each
  month

Sources computers.net, wikipedia
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The End of TV?

• Most on-line viewing of full length shows done
  within a day to catch up. Viewers then return to
  TV, and become more loyal.
• PVR use tends to increase overall TV viewing
• More than 90 of people watch TV at least once a
  day more than 70 use the internet
• 50 of all computers are now co-located with a TV
• By 2010 the number of HD households will reach
  174m or 22 of global TV households. 59 in the
  US, 66 in Japan and 30 in Western Europe.

• Sources AP, screendigest, IBM, canada.com

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What you want, when you want

• IPTV Internet Protocol Television

IPTV subscriber growth worldwide Region
2005 2006 2007 Europe 521,000
1,505,000 4,984,000 Asia Pacific
612,000 987,000 2,176,000
Americas 267,000 409,000
1,069,000 Total Worldwide 1,470,000
2,950,000 8,229,000
Forecasted to reach 76.2 M by 2011 Sources DSL
Forum, Point Topic, MRG
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What you want, where you want

• Mobile Technologies
• Cell phones
• Media Players
• PDAs

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What you want, where you want

• Cell phones
• 84 Americans now have cell phones to reach 100
  by 2013
• Cell-phone-only US households (14) now outnumber
  land-line only (12.3)
• 67 Canadians have cell phones
• Cell-phone-only Canadian households 5
• High cost of services most commonly cited for low
  wireless penetration in Canada

Technology Trends

• Sources StatsCan, SNL Kagan

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What you want, where you want

• Mobile Video
• US revenues totaled 146 million in Q1 2007 -200
  growth over 2006
• 50 willing to view ads on their phones to
  receive content
• 55 recall seeing mobile ad in the past 30 days
• 41 responded in some way

Technology Trends

• Sources StatsCan,, SNL Kagan

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What you want, where you want
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What you want, when you want

• DVB-H
• A new standard for delivering live television
  signals to a proprietary hand-held device
• In development globally,
• launched in a few locations
• Look TV developing in Canada
• Some market skepticism, as streaming video over
  phones and PDAs improves

Sources AP, screendigest, IBM
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What you want, when you want

• Slingbox
• Slingbox extends your TV tuner
• to the web, enabling you to
• watch TV off your satellite or cable service from
  any computer anywhere in the world (depending on
  broadband connection).

• Sources AP, screendigest, IBM

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Business Trends

• Revenue challenges
• Big 3 US Broadcast ad growth dropped 2.7 from
  1989-2003
• More than 30 advertising growth attributable to
  internet
• Internet ad revenue to reach 25 B by 2009, 9 of
  all US ad spending

Source Hollywood Reporter
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Business Trends

• Revenue solutions
• Consolidate, integrate, converge
• Move product to other venues within 24 hours
  sometimes simultaneously or in advance.
• Capitalize on the tracking and targeting
  advantages of on-line advertising
• Utilize new techniques embedded ads, paid
  search

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Content Creation Trends

• Production challenges
• Audience fragmentation
• Funding fragmentation
• Multi-platform distribution

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Content Creation Trends

• Production solutions
• Plan for multi-format
• Script multiple outcomes
• Composition suitable for cropping
• in different ways
• Post-production alternatives more closeups,
  full screen gfx for smaller screens
• Entrepreneurialism direct to market, P2P

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Career Trends

• Career challenges
• Consolidate workplace redundancies eliminated
  in traditional roles
• Content cross-platformed new terms, processes,
  teams
• Specialized roles changing

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Career Trends

• Career solutions
• Broaden knowledge base learn more about media
  industry as a whole
• Build networks embrace opportunities to
  collaborate and learn from team mates
• Focus on new media solutions digital media
  design, animation, post-production
• Focus on new business models advertising,
  distribution, DRM

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Technology TrendsAccessibility and Mobility
Wide screen viewer for cell phone 2006
Automatic mobile telephone system 1956
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