Achieve Green Promoting the Role of Vinyl in Green Building

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Achieve GreenPromoting the Role of Vinyl in
Green Building
Allen Blakey VP Industry Govt. Affairs The
Vinyl Institute, USA Fourth Andean Conference
PVC and Sustainability Bogota,Sept. 28, 2010
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The Built Environment

• About 70 of PVC/vinyl goes into building
  products in US
• Because of this important market, the Vinyl
  Institute researched and developed an educational
  program for building professionals

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Who is Most Influential In Constructing a
Building?
Constructor
Designer
Supplier
Regulator
Owner
Public Private Large Small Short Long Developer Fa
cility Mgr. Lender Broker
Manufacturer Dealer Distributor
Architect Engineer Specifier Interior-designer Con
sultant
General Contr. Sub-contractor Const. Mgr. Builder
Federal State Local Official
Source George Middleton Associates, Inc. ? 2009
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Goal Educate Architects, Designers

• We focus on architects and interior designers
• Learn what they do, how they think
• Educate them with neutral, factual information
• Empower them to continue specifying PVC products
• Show how vinyl can fit in their designs

Photo Credit Bolon, UK
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IN DESIGN

• 45-minute continuing education course for
  building professionals
• Architects/designers earn credit for course
• 1,500 professionals take course annually
• Lunch presentations at design firms
• Trade show seminars
• Manufacturer-sponsored events

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IN DESIGN

• Course covers
• Attributes
• Manufacturing
• Fire Safety
• Air Quality
• Aesthetics
• Recyclability
• Innovation
• Reference
• Sustainability tool

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IN DESIGN
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But is Vinyl Sustainable?

• Many architects and designers today want to know
  how products can promote sustainability and
  reduce environmental impact
• We needed a new program element on PVCs benefits
  something that proved PVC belongs in green
  buildings

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IN DESIGN
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www.achievegreen.net
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www.achievegreen.net

• Spread sheets can be downloaded from a web site
• LEED New Construction v.3
• Green Building Initiative/ANSI 01-2010

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www.achievegreen.net
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www.achievegreen.net
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achievegreen.net

• Achievegreen is multi-functional
• Supports PVCs role in green building and reduced
  impacts
• Shows PVCs compatibility with LEED and Green
  Globes
• Provides a resource and marketing tool for the
  vinyl industry

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achievegreen.net

• 2010 goal Get product manufacturers to list
  their companies in the spread sheets
• Held webinars for 100 companies to explain the
  program
• 75 companies list products in gt100 point
  categories
• Hundreds of web site visits

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Marketing

• 2010 and beyond Hope more companies will list
  products and promote the web site to their
  architect and designer customers
• We are also starting to market through our CE
  course and conference presentations

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Thank you!