Getting the Most Bang for Your Health Information Buck

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Getting the Most Bang for Your Health Information
Buck

• Tara M. Sullivan Saori Ohkubo
• MAQ Mini-UOctober 5, 2007

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Overview

• Introduction
• How to get the most from your health information
  efforts
• Case study Population Reports
• QA
• Small group exercise
• Wrap-up Pearls

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Introduction

• What are health information products and
  services?
• How do health information products and services
  complement other health initiatives?

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How do we know we are getting a return on our
investment?

• For profit sector
• Sales/profit
• Circulation numbers
• Non-profit sector
• Improved reach, usefulness, and use of health
  information leading to
• Improvements in knowledge
• Changes in attitudes and practice
• Improved service quality and service utilization
• Improved health outcomes

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A propositiongetting the most for your health
information investment

• Improve design
• Fine-tune implementation
• Systematically monitor progress
• Strengthen evaluation methods

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Population Reports A New Approach

• Maximizes intellectual investment
• Uses evidence and theory-based process
• Produces multiple tailored products services
• Reaches key audiences
• Yields useful constellation of products
  services
• Results in greater use and outcomes of use

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Population Reports A new process to facilitate
information uptake

• Guided by behavior change communication theory
• Focused on changing audience behavior
• Informed by communication with audience members
• Designed around hot topics and available in
  multiple media formats

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A new process Guided by behavior change and
communication theory
Source Storey, D. Knowledge Management
Communication Theory. INFO Advisory Group
Meeting, December 16, 2005.
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A new process Focused on changing audience
behavior
Adapted from Storey, D. Knowledge Management
Communication Theory. INFO Advisory Group
Meeting, December 16, 2005
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A new process Informed by audience demand

• Continued assessment through
• user surveys (online, print), in-depth
  interviews, focus groups, Web statistics
• Improved two-way communication with audience
  member
• Virtual user groups
• Field placement of editorial staff
• Increased collaboration with field projects
• Suite of products and services tailored to
  project needs

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A new processDesigned around hot topics
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A new processDesigned around hot topics
www.hivandsrh.org
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A new processDesigned around hot topics
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Improved process yields stronger outputs

• Expanded product and service offerings
• Better tailored to audience need
• Informed by theory and evidence
• Effectively leveraged intellectual investment

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Stronger outputs result in improved reach,
usefulness, and use
Usefulness
Use
Reach
Environment Informed Programs Practice
Enhanced Training Education Enhanced Research
Enhanced Collaboration Capacity Building
Facilitated
User Satisfaction Perception of Quality
Initial Distribution Secondary
Distribution Referral
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Measuring SuccessReachTwo-Year Trends, Monthly
Web VisitsJune 1, 2005-May 31, 2007
Global Health Technical Briefs Total visits for
period 80,237
Population Reports Total visits for period
2,794,160
Source Web Trends
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Measuring Success UsefulnessPopulation Reports
Survey 2006/2007

• Population Reports gives us an approachable
  concept as far as the patient is concerned.
  Normally the literature we read is high-tech. But
  the patient is not interested in that. The
  patient is interested in his or her own
  questions. And there are so many myths. This
  publication helps to address that.
• Gynecologist in India

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Measuring Success UsePopulation Reports Survey
2006/2007
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The way forward . . .

• Improve measurement of health information
• Test core list of indicators
• Develop systems to capture impact data
• Develop and use stronger research designs

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Resources

• Guide to Monitoring and Evaluating Health
  Information Products and Services (HIPNET)
• http//www.infoforhealth.org/hipnet/index.shtml
• Smart Toolkit for Evaluating Information Products
  and Services (LEAP-IMPACT)
• http//www.dgroups.org/groups/leap/impact/docs/FIN
  AL_DOCUMENT.pdf

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Small group discussion (20 minutes)

• Format
• Break into small groups of 5 to 7 people
• Identify one facilitator and one rapporteur
• Questions
• How does you organization meet the health
  information needs of its key audience members?
  (What products/services does it produce? Who are
  the intended audience members?)
• Does this framework/case study reflect your
  organizations work in health information? Why or
  why not?
• What does your organization do differently or the
  same?
• How do you think we can better capture the impact
  of health information?
• Output
• Identify 2 main strategies to capture the impact
• Write them down on a flip chart paper

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Wrap-up

• Presentation of 2 main strategies by each group
• What two pearls can we share with others?

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For more information contact

• Tara Sullivan (tsulliva_at_jhuccp.org)
• Or
• Saori Ohkubo (sohkubo_at_jhuccp.org)
• Thank you!