What Is The Right Promotional Custom Bag For My Company?

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Picking The Right Promotional Custom Bag for
YOUR COMPANY

• Presented by Shoplet Promos

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You decided your company wants custom bags now
what?

• You need to ask yourself a couple of questions
  before moving forward

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Questions to ask

• Who is your recipient?
• What is your budget?
• What type of bag should I buy?
• Color? Extras?
• AM I FORGETTING ANYTHING?

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Target Market

• Will your market use this type of bag?
• A certain type of bag may be more useful to a
  specific demographic. If your target market is
  corporate professionals, aged 45-60, you
  shouldnt give out custom backpacks!
• If your brands target market isnt likely to use
  the bag, it may actually be hurtful to put your
  logo on it. It could dilute your brand and
  confuse consumers

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Target Market

• So, who will wear it?
• Young professionals?
• Athletes? Teams?
• Employees?
• Blue collar workers?
• Important to know, they
• may require different types of
• bags

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Budget and Goals

• What is your overall budget?
• What are your goals?

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Budget

• With dozens of Promotional Custom Bag options,
  your budget is KEY
• Cost effective bags will allow you to purchase
  more shirts with your budget leading to more
  people wearing your logo and more impressions
• High quality bags may be kept longer by
  recipient. A satisfied customer will lead to an
  increase in brand awareness and brand loyalty

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Goals

• Quality vs. Quantity
• Higher reach? Want as many people to recognize
  your logo as possible? Go for Quantity
• Increase brand loyalty? Impress at a Trade Show?
  Go for Quality
• The correct answer it depends and its most
  likely a combination of both strategies

VS.
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Styles

• The fun part!
• Choosing what style to purchase!
• Tote Bag
• Messenger Bag
• Duffle bag
• Custom Backpack
• Drawstring Backpack

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Colors

• Unlike a clothing line, you cant offer different
  color options
• Does it compliment your logo design?
• Does it fit within your brand colors?

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Overview

• 3 Things To Focus On
• Who is your recipient?
• TARGET MARKET
• WHAT DO THEY WANT
• What is your budget?
• QUALITY vs. QUANTITY
• RIGHT BALANCE
• What style should you buy?
• COLORS, TYPE OF BAG

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Presented by

• Shoplet Promos