Radio Recruitment VS. Newspaper

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Radio RecruitmentVS.Newspaper
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Our World is Changing

• Changes in Consumer Behavior Changes in Media
• -TiVo, PDAs, Internet, Wi-Fi, Network TV
  programs on the web
• -In this instant gratification generation,
  newspaper readership has experienced a steady
  decline over the past four years
• -The Chicago Tribune has announced they are
  discontinuing M-F paper classified job ads.
  From now on, all their M-F postings will be
  online only.
• Technology has given you numerous ways in which
  to reach the active job seeker. One thing hasnt
  changed.the most talented people in the market
  are the passive job seekers
• -Passive job seekers are employed and not
  searching the Classified Ads of a newspaper
• Todays job market is highly competitive with a
  low unemployment rate. Here is our Objective
• -Fill job openings with qualified applicants
• -Reduce applicant flow of unqualified people
• -Increase Retention
• Stay ahead of the curve on your recruitment
  program

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Using Radio to Recruit

• Enables you to recruit away from your competitors
• Lowers your cost per quality lead
• Aggressive means of locating quality applicants
• Speak directly to the passive job seeker
• Competitively priced with newspaper
• Reach all locations with one medium
• Dramatically lowers non-qualified applicants
• Improves retention
• Reach more people. Period.
• Branding Become top of mind to new graduates,
  etc.

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3 Things to know about Radio Recruitment

• Lower turnover by reaching the Passive job seeker
• -Passive job seekers the non job jumpers
• -Receive Quality applicants and less of the
  Professional Resume Senders
• 50 of radio recruitment is Word of Mouth and
  Referrals
• -50 of your candidates will come through
  referrals from friends and family
• -These people arent looking in the Classifieds
  and on Online Job Boards though!
• 3. Radio allows you to recruit away from your
  competitors
• -In a commercial break, you will never be
  grouped with your competitor
• -Unlike the classifieds/online job boards where
  everyone with job openings is grouped with you,
  we have competitive separation
• Radio recruiting is simple to use.
• Radio recruiting is not new. Markets nationwide
  utilize radio to recruit.
• Radio is exciting and entertaining.
• There is an entire world out there of businesses
  who are loving the results they are getting from
  Radio recruitment!

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Successes

• AAA
• Alive Hospice
• Nashville Auto Auction
• The IJ Company
• HMC
• St. Thomas
• Wyndham Resorts
• Open Arms Care
• US Cellular
• Vanderbilt Mortgage and Finance
• First Medical Management
• And many, many more
• One medium, reaching the majority of the Middle
  TN Region, replacing classified ads in multiple
  newspapers

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Our Training

• Our staff has been professionally trained and
  supported by a National Recruitment Specialist,
  Chris Stonick.
• With Chris training and support, our success for
  filling open positions with quality applicants
  exceeds 80.
• Chris expertise is in high demand as he trained
  and supported over 33 markets nationwide in 2007
  including Richmond, VA, Orlando, FL, Birmingham,
  AL, Nashville, TN, Tyler, TX, Peoria, IL,
  Shreveport, LA, Evansville, IN and more.
• Radio recruitment is very specific and unlike
  regular marketing. Make sure you are working
  with someone dedicated to radio recruitment,
  recognition and retention only.

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How is ourProgram different?

• Employee Recognition Rewards
• -Whens the last time you advertised in the
  newspaper or on an online job board and 10 of
  whatever you spent was given back to you in
  rewards??? Theres nothing else like our program
  in the marketplace!
• Have you ever combined recruitment advertising
  with an employee recognition rewards program to
  help cut costs?
• Would you like to?
• Tell us which Rewards youd like to utilize for
  your Employees
• Restaurant Certificates ___
• Movie Passes ___
• Salon/Day Spa ___
• Golf ___
• Theme Park Tickets ___
• Others _________________________________________

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Who are We?

• Mix 92.9 and 96.3 JACK FM can deliver across all
  age demographics
• Mix 92.9 WJXA
• -67 of our total listeners are active women
  with families and careers
• -This is the 1 At Work Listening Station in
  Nashville (Adult Contemporary)
• -Mix 92.9 maintains a constant focus on being
  the family friendly radio station of Nashville
  and is a faithful supporter of the surrounding
  community
• 96.3 JACK FM
• -JACK attracts and energizes a coalition of many
  adult life groups, based on its unique music list
  with limited clutter and commercials. JACKs
  audience is 50/50 male/female
• -This station has no DJs. It is voice tracked
  by a guy named JACK
• -JACK is all about artist variety U2, Duran
  Duran, B-52s, Guns N Roses, Madonna, Prince,
  Van Halen, Marvin Gaye, Talking Heads. Youll
  know ever song that JACK plays.

Weve Got You Covered
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What Next?

• Contact Lindsay Payne at 615-690-3251 to set up
  an appointment or conference call (free)
• Radio ads are placed on the air, the same way you
  place a newspaper ad
• One appointment. After that, all correspondence
  can take place via email
• Radio Recruitment is simple to use and it works
• References available upon request
• I am also trained in retention and recognition
  programs

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Contact Information
Helping Human Resource Professionals recruit
better quality applicants while lowering turnover
Lindsay Payne Recruitment and Retention
Specialist Email lpayne_at_sccradio.com Direct
615.690.3251
Becky Sweeney Director of Sales Direct
615.690.3221 Email bsweeney_at_sccradio.com
Craig Jones Local Sales Manager Direct
615.690.3250 Email cjones_at_sccradio.com
Jim McCarthy/Dave Steele Production Direct
615.690.3244 Email copybna_at_sccradio.com
Dennis Gwiazdon General Manager Direct
615.690.3228 Email dennis_at_sccradio.com