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Breastfeeding Promotion and Support

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Breastfeeding Promotion and Support WIC Orientation Breastfeeding Promotion and Support Local WIC providers are responsible for ensuring an environment which ... – PowerPoint PPT presentation

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Title: Breastfeeding Promotion and Support


1
Breastfeeding Promotion and Support
WIC Orientation
2
Breastfeeding Promotion and Support
  • Local WIC providers are responsible for ensuring
  • an environment which clearly endorses and
  • supports breastfeeding (ER2.02400)

All WIC staff have a responsibility to provide
positive breastfeeding messages and support to
participants.
Remember, no formula or formula logos in public
view!!
3
Breastfeeding Promotion and Support
  • Local agency staff shall exhibit a positive
    attitude
  • toward breastfeeding
  • The visibility of infant formula shall be
    minimized
  • by ensuring that cans of formula are stored
    out of
  • view of the participants
  • An area for women to breastfeed that is
  • private should be provided

4
Breastfeeding Promotion and Support
  • Educational materials must be made available to
  • participants which portray breastfeeding as
    the
  • preferred feeding method
  • All printed material, audio-visual
  • material and office supplies must be
  • free of formula product names

5
Missouri Breastfeeding Law Summary 1999
  • Hospitals provide information
  • Hospitals offer consultations
  • Physicians provide information
  • Department of Health and Senior Services
  • produces written information
  • Allows a mother with discretion to breastfeed in
  • any public/private location

6
Experiences?
  • What are your experiences with breastfeeding?
  • How do you feel when you are around someone
    breastfeeding in public?
  • Have you ever breastfed?
  • Did you receive encouragement
    to breastfeed?
  • If you breastfed, what kind of help did you get?


7
Role Of WIC Provider
  • Your personal experience should not guide your
    support or promotion of breastfeeding!
  • It is the WIC providers responsibility to
    provide
  • our WIC participants with the knowledge and
  • support to make an informed choice
  • Give families accurate information
  • about the benefits of breastfeeding

8
Why Promote Breastfeeding in WIC?
  • USDA recognizes breastfeeding as best
  • Missouri 1999 Breastfeeding Law
  • American Academy of Pediatrics recommends
  • breastfeeding exclusively for the first
  • 6 months
  • Cost reduction

9
Breastfeeding Benefits
  • Availability
  • Digestibility
  • Fewer allergies, colds,
    diaper rashes, ear or

    stomach problems
  • Enhanced bonding
  • Promote nervous system development higher IQ
    test scores
  • Natural appetite control

10
Breastfeeding Benefits for Mom
  • Enhanced self-esteem
  • Increased confidence
  • Decreased after delivery bleeding
  • risk of hemorrhage
  • Reduced risk of breast cancer in
  • young women
  • Convenience
  • Allows mom time to rest

11
Why Arent More Mothers Breastfeeding?
  • WIC can help mothers identify their personal
    barriers to breastfeeding.

12
Breastfeeding Promotion
  • Enthusiasm can go a long way!
  • Start education at your first opportunity
  • Give education in small frequent
  • encounters
  • Involve family members in education
  • Dont give formula - unless mom asks for it
  • WOM ER2.07600

13
Breastfeeding Peer Counseling Program
  • Kathy Mertzlufft, RD, LD
  • Breastfeeding Peer Counselor Coordinator
  • Department of Health and Senior Services
  • WIC and Nutrition Services
  • Kathy.Mertzlufft_at_dhss.mo.gov

14
State Breastfeeding Support and Resources
  • Cathy Kruse, RN, IBCLC
  • State Breastfeeding Coordinator
  • Department of Health and Senior Services
  • Unit of Genetics and Healthy Childhood
  • 1-800-877-6246
  • Cathy.Kruse_at_dhss.mo.gov
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