How Non Profit Consulting Firms Convert Online Supporters into Donors

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How Non Profit Consulting Firms Convert Online
Supporters into Donors

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Non Profit Consulting Firms

• Some non profits put focus on building online
  following. Non profit consulting firms convert
  followers and friends into donors
• To succeed the following guidelines must be
  followed carefully
• Identify and engage the target audience online
  who is that you wan to acquire as donors?
• Segment the online supporters separate out
  supporters that are likely to be converted. These
  are the most passionate about the organization or
  cause

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Non Profit Consulting Firms

• Collect ample information research has shown
  using multi-channel approach to communicate with
  supporters increase donor conversion
• Build a relationship build a relationship over
  a series of six to eight communications
• Make the call engage in a phone call. The goal
  is to convert the supporter to a regular donor
• Test and adjust many factors will influence
  your response rate. Continually test your program
  and adjust accordingly

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Non Profit Consulting Firms

• These steps have proven successful in many
  campaigns
• Many disparate factors are at play for a one-size
  fits all approach to work every time
• Keep trying different approaches until you find
  what works

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About the Author
Edward Phillips, MBA, is chief creative officer
of IPM Advancement, a leading nonprofit
fundraising company. Visit us at
http//www.ipmadvancement.com or call
623-687-3908 for more information about Non
Profit Consulting Firms.