INTRODUCTION TO THE MODULE

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• INTRODUCTION TO THE MODULE
• http//newmedia.leeds.ac.uk

Tutor Catherine Stones
Room Level 5, RS 5.19
Email c.m.stones_at_leeds.ac.uk
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HOUSE KEEPING

• LECTURES
• MONDAYS
• THURSDAY
• SEMINARS/LABSMONDAYS NEW MEDIA LABTHURSDAYS
  NEW MEDIA LAB
• THE LAB code 1720

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Graphic Design

• Postage Stamps to Telephone Bills
• Newspapers to TV Football Results
• http//www.bbc.co.uk to http//www.sawmovie.com/
• Graphic Design intervenes in the exchange of
  messages between the sender and the receiver, and
  enhances the strength of the message.

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Design is a BROAD term

• Graphic Design of on-line off-line content
• What is the role of Graphic Design?
• According to Richard Hollis
• To identify
• To inform and instruct
• To present and promote.

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Design is an intellectual activity
Design is thinking made visible Saul Bass
The difference between good design and great
design is intelligence Tibor Kalman
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Design can be emotionally loaded?
Art moves you and design doesnt unless its a
well designed busDavid Hockney
Design should seduce, shape, and perhaps more
importantly, evoke emotional response April
Greiman
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Can design skills really be taught?

• Bryan Lawson its not mysterious
• Paul Rand its all intuition and cant be
  taught

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Required skill set

• Visual Literacy Visual Design Skills
• Visual Literacy - Design History Knowledge
• Research gt Ideas
• Ability to discern the best idea
• Good technical ability / craft knowledge

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A word about Process Note(books) (writing
reading)

• Sketch, note-take, printouts, clippings
• Reading reading list, magazines, the web

Software

• Learn it Photoshop Flash. Also Illustrator

Discussion crit sessions etc.
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Assessment

• 40 - Applied Portfolio
• 40 - Experimental Portfolio
• 20 - Evaluative Report

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5 a day Applied Portfolio

• You have to make 3 artefacts
• 1. Poster (Photoshop) This should be A4 in size.
  It should grab someones attention, and
  communicate clearly.
• 2. Banner Ad. (Flash) This should be 60x468 in
  size. It should grab someones attention, and
  communicate clearly.
• 3. Web Page Prototype Design (Photoshop) Content
  from this should be taken and adjusted from the
  URL supplied above PLUS you can include other
  imaginative ideas for content. Your file should
  be 750x550 in size.

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Experimental Portfolio

• TASK 1 RELEASE MONDAY NEXT WEEK.