The company

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The company

• BARNES AND NOBLE IS A MIX OF TRADITIONAL AND
  INTERNET COMMERCE COMPANY OFFERING A
  COMPREHENSIVE RANGE OF BOOKS AND RELATED
  INFORMATION PRODUCTS.
• IT IS THE LARGEST BOOKSELLER AND WAS FOUNDED IN
  1873 BY CHARLES M. BARNES. HE THOUGHT BOOK STORES
  AS COMMUNITY STORES, PLACES WHERE PEOPLE COULD
  BE AND BECOME.
• THE COMPANY HAS THE LARGEST AUDIENCE REACH OF ANY
  BRICK-AND-MORTAR COMPANY WITH AN INTERNET
  PRESENCE.
• THE COMPANYS PRODUCT RANGES NOW INCLUDE A FULL
  COMPLEMENT OF INFORMATION PRODUCTS, INCLUDING DVD
  AND VIDEO.

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• BARNES AND NOBLE EMPLOYING MORE THAN 32.000
  BOOKSELLERS IN 900 STORES, IN 49 STATES UNDER THE
  BARNES AND NOBLES AND B. DALTON NAMES.
• THE COMPANYS OBJECTIVE IS TO BUILD A PROFITABLE
  E-COMMERCE BUSINESS BY FOCUSING ON INFORMATION,
  ENTERTAINMENT AND EDUCATION PRODUCTS AND SERVICES
  THAT CAN BE DELIVERED EITHER PHYSICALLY OR
  DIGITALLY.
• BARNES AND NOBLE COMPANY WANTS TO GIVE BACK TO
  THE COMMUNITIES WHAT IT RECEIVES FROM THEM.

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• IN MAY OF 1997, BARNESNOBLE.COM HAS BECOME OF
  ONE OF THE WORLDS LARGEST WEB SITES AND THE
  SIXTH LARGEST E-COMMERCE SITE, ACCORDING TO MEDIA
  METRIX.
• BN HAS THE LARGEST STANDING INVENTORY OF ANY
  ON-LINE BOOK SELLER READY FOR IMMEDIATE DELIVERY.

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Advantages -Disadvantages of .Com and Bricks
Mortar companies

• Advantages for e-commerce
• Convinience
• Savings
• Selection
• Information
• Lower prices
• Disadvantages for e-commerce
• Difficult to attract impulse customers
• Difficult to attract customers who want to
  purchase what they need the same time they need
  it
• Wait for delivery-not always convinience
• Missing the interpersonal relation

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• Advantages for Bricks Mortar
• Shopping is entairtainment
• Shopping is a social exersice
• Personal contact
• Accessibility
• Interacting with customers
• Disadvantages of Brick Mortar
• geographical limitations
• time wasted
• working hours of the stores
• higher prices
• not such variety

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Explanation-Evaluation of the business model

• BN company from a BricksMortar became a Clicks
  Mortar store.
• According to Kanter (2001) when a traditional
  company becomes Clicks and Mortar it has to
  follow some steps in order to avoid the deep
  changes
• make sure that what the company do on the Web is
  exactly the same as what they do off-line
• Compare the performance with its traditional
  industry competitors in the physical world
• Internet venture meet every corporate standard
• BN follows the Virtual Community model are
  already abundant within specific market sector
  and are also becoming an additional function
  enhance the attractiveness and opportunities for
  new services or several of some other business
  model.

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• The elements of the business model are
• Price The seller sets a price and byers can
  either take it or leave it.
• Revenue source selling books and related
  information products, dvd etc., memebership fees
  , adcvertising , multi-channel customers,stocks.
• Customer value
• same- day delivery in the area of Manhattan
• large product selection
• innovative co-branding partnership between BN
  and a prominent media company
• BN has expanded its e- commerce enabled
  training-partner community through the use of
  ICCs service network
• offer to customers anything and anywhere in order
  for them to perceive value

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• A community center, study-hall, childrens
  learning place, coffee-house and an inviting
  comfortable place to meet.
• University on-line-free lessons
• Scope
• 9.000 stores in 49 states
• a great variety of books of different kind
• one of the largest standing inventories
• e-commerce extends to music business,video,softwar
  e,pc games, information products
• satisfacty the needs of every customer of all
  ages

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• Connected activities
• the company welcome its customers to browse,
  read,chat , debate or simply relax with a cup of
  coffee in one of 500 superstores located across
  the country
• First Book
• BN and the Anti-Defamation league is announcing
  a joint campaign , close the book of hate.
• Increasing the number of websites in their
  Affiliated Network and to invest in technology
• a membership loyalty program, Readers Advantage

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• Implementation
• The company needs their authors , their
  shareholders and their booksellers.
• Focus on inventory turnover and bottom line
  profitability
• BN has licensed solutions for intelligent
  e-business to ensure the highest level of
  customer satisfaction.
• Capabilities
• a number of new programs and systems in 2000
• BN with the help of Sprint PCS, help customers
  to have instant access to the internet and can
  shop on BN.com virtually anytime, anywhere,
  nationwide.

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• Sustainability
• BN hosted an estimated 120.000 events for
  adult, kids in 2000.
• The company hosted events for both writing and
  recording artists in 2000attracting funs to their
  stores.

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Future opportunities and threats

• OPPORTUNITIES
• BN can be benefied from the use of Internet-lot
  of opportunities for expansion and acquiring new
  customers.
• Focus on the customers through Internet
• free university informational forums that serves
  to students
• THREATS
• Entrance of new companies in the market
• The existing competition
• Collaboration between competitors of BN is also
  possible threat for the company.
• Legislation

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Recommedations modifications to the business
model

• Opportunities
• expansion - customer value, increasing of the
  alliances and linkages
• new customers by the use of Internet -
  capabilities and implementation (increase of
  resources and competencies)
• communication with customers - connected
  activities
• information society - modification to
  capabilities
• growth of technology
• free university forums - customer value, learning
  community new customers

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• Threats
• New entrances - use of innovations,increase
  capabilities
• existing competition - increase resources,
  sustainability of activities, use of block
  strategy, connected activities
• collaborations - customer value, make alliances,
  special discounts, differentiation

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The management issues for successful
implementation of the proposals

• Strategic alliances and innovations (for example,
  BN-Microsoft)
• Human Resource Management-changes in management
• IT implementation-new technology
• Social qualities of the Internet

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Finally..

• BN is a company that has a scope to satisfy the
  customer in the highest level.
• It doesnt care only for the present but its has
  vision to the future.
• Though the alliances, acquisitions and
  investments the company does, B N offers the
  best quality of the services and product it has.
• Established in the market and has good reputation

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THANK YOU!