MZI Global Marketing

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MZI Global Marketing
Entering the U.S. Market MZI, The One-Stop
Shop
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MZI Global Marketing

• A woman-owned business
• Full service integrated marketing firm
• Specializes in international marketing
  multicultural marketing and micro-segmentation
  niche markets
• Certified by WPEO, WBENC, MWBE

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MZI Global Marketing

• ETHNOSYNERGISMTM
• A proprietary marketing methodology that utilizes
  cultural intelligence to
• segment and reach unique untapped markets for
  entering the U.S. Market through an
  non-traditional channel.
• Our firm leverages our extensive knowledge of
  these untapped segments in order to enable our
  clients swift expansion into these areas.

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MZI Global Marketing

• Via cross-cultural connections can provide
  numerous market entry points.
• Has developed in-depth relationships with the
  leadership of numerous ethnic coalitions and
  elite organizations, to keep abreast of rapidly
  shifting multicultural trends.
• MZI Global has contacts in over 300 ethnic
  associations, including
• Over 200 African American and Asian American
  Associations
• Over 100 European American Associations
• MZI Global is a leader in the following
  multicultural associations
• Slavic Heritage Coalition (SHC)
• Asian Women in Business (AWIB)
• South Asian Women Leadership
• South Asian Journalist Association

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When Entering the U.S. Market to target
Entering the U.S. Market
Thats Where MZI Global Marketing Comes In
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Entering the U.S. Market MZI, The One-Stop
Shop

• MZI guides clients in overcoming obstacles to
  entering the U.S. market and tailors client
  messages to specific American demographics. For
  example, Slavic Americans more than 20M in
  North America
• Our experience and contacts help clients gain
  immediate access to general and niche U.S.
  markets for an instant competitive advantage
• MZI can help you bypass the middle-man and
  bring you directly to the buyers
• Facilitate in finding strategic alliances for
  business expansion and optimized channel
  utilization of partnered alliances

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Instant Representation

• MZI significantly lowers US entry costs by
  cutting overhead, set up and intermediary costs
• You establish a real presence without leaving
  your home country
• Instant access to all trade shows and contacts
• Covers relevant trade shows and events, establish
  preliminary contacts and create alliances without
  additional costs to you associated with travel
  and logistics

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A Proactive Approach

• Prior to entering the U.S. market, the MZI team
  helps clients to
• Create, develop and implement customized and
  comprehensive marketing strategies and business
  models that deliver lasting results
• Analyze the profit potential of selling products
  in the U.S.
• Outline the best trade contacts for their
  needsincluding the best salespersons, agents,
  dealers, distributors, wholesalers, or retailers
• Integrating and adapting foreign clients products
  specifically to draw interest of their U.S.
  customers, i.e., website development to
  packaging, branding, marketing tactics and other
  customary standardized protocols

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Tools of Trade

• MZIs powerful marketing tools help
  international clients hit the U.S. ground
  running. Our clients enter the American market
  prepared and equipped with the tools they need to
  compete
• MZI develops targeted sales letters, websites,
  product catalogs, trade show booths, and more
• MZI research provides clients with an in-depth
  understanding of Americas diverse markets
• MZIs Direct Marketing Approach lets clients sell
  directly to retailers and wholesalers

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Tools of Trade

• MZIs public relations expertise creates buzz and
  business for clients new products or services.
  Our marketing strategies enhance the overall
  impact, productivity, and brand positioning in
  the U.S. market
• MZI technology allows clients to maintain
  complete control over campaigns. Clients can
  remotely monitor U.S. projects, 24 hours a day,
  and instantly view and give feedback on project
  progress

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Cuts Costs in New Markets

• MZI clients can cut market entry costs up to 50.
  
• Clients can form partnerships with other
  non-competing MZI clients and then market to
  identical audiences
• MZI technology allows us to run overseas clients
  marketing campaigns remotely.
• Clients save on travel costs, but maintain
  complete control

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Opportunities to the US Abound

• The amount of imports to the US from Eastern
  Europe grows with each day
• The most popular imports are
• Mineral Fuel and Oil
• Nuclear Reactors, Boilers, Machinery Parts
• Aluminum and aluminum articles
• Iron and Steel
• Steady growth of the Russian economy by 6.4
  within the last year shows increased opportunity
  of product importation to the United States
  (www.worldbank.org)
• MZI EthnosynergismTM will help capture these new
  markets and maximize ROI

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MZI Services in U.S.

• What the
• Foreign Exporter What MZI Provides
  RESULT
• Brings
• Brand Expertise
  SUCCESFUL
• Company Multi Cultural
  Team ENTRY
• 
  
• Product Global Presence
  IN TO THE U.S.
• Services Integrated Marketing
  MARKET