Day21 - How To Use Social Media For Business To Generate Leads Like Clockwork

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My challenge -Day21

• How To Use Social Media For Business
  To Generate Leads Like Clockwork

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• Todays topic is social media marketing for your
  business. We covered this topic a couple of weeks
  ago, but I want to dive deeper into the tactics
  and fundamentals.

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• Mainly, its about how you can get results. A
  lot of businesses and companies just assume that
  they need to be active on social media like
  everyone else. Although it is somewhat true, you
  always want to be strategic have some type of
  goal in mind.

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• It also applies to people in network marketing.
  You have to treat it like it is your own
  business. If it wasnt for some of the great
  mentors Ive had, I wouldnt be able to formulate
  how to put together these concepts.
• Ultimately, we always start with 0 fans, or
  friends, and not really quite sure what to do.

5

• For network marketing purposes, if you want to
  get results, its all about developing your
  relationships.
• The number one thing to remember is that with
  any type of marketing you implement needs to be
  congruent across the board. People have to feel
  like they are getting to know you.

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• Thats why I like to make these posts. Its a
  great way or outlet to connect with my fans who
  might be struggling through obstacles Ive
  already gone through. If I can make your learning
  curve a bit shorter, then Im happy to do so.

7

• If you try to develop relationships to connect
  with people, let them know what youre all about.
  If they enter your email funnel and become a
  lead, why not let them connect with you in your
  social media channels?

8

• If youre trying to generate leads, stay
  consistent just like with email marketing,
  blogging, offline marketing, or recruiting. You
  have to be consistent every single day. Post
  something if you dont know what to post,
  everyone loves quotes. Just post some
  inspirational things that can make someones day
  a little easier.

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• Eventually youll develop a following. People
  are going to be interested in what you do and
  talk about. Making videos are a great way to do
  that.

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• I challenge you to put together some type of
  game plan where you can start to take action
  every day. Do something so that people can really
  connect with you on a deeper level. Answer
  questions or have a discussion.

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• Thats what social media is great for. Its all
  about developing conversation and allowing it to
  reach more than just yourself and one other
  person. It can reach millions of people
  potentially.

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• Thats one of the great ways I was able to build
  my business. I realised there was definitely
  going to be a trend with social media. It just
  keeps growing every day there are even more
  channels being opened up.

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• For example, I have a client that is using a
  website called Spice Works that deals with IT
  professionals. I had no idea what that was. Its
  a great way to connect with people in a specific
  niche or audience.

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• As you want to scale your business, you
  basically want to look for certain
  characteristics. If youre looking on Facebook
  for people to connect with, look for people that
  I like to call PHD.

15

• I didnt come up with the term myself its from
  a book I read recently called Success is a
  choice by Rick Pitino. It stands for Poor
  Hungry with Desire. In this case poor means that
  theyre looking for something beyond themselves
  or a transition, not that theyre broke.

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• So when you do marketing on Facebook and other
  channels, look for people that have the thirst
  for knowledge. Perhaps they read inspirational
  books or are constantly working on themselves.

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• This is another reason why I like marketing
  online. When you talk to people offline youre
  never really sure if they are within your
  targeted audience.
• Online, you can find those people just by having
  a conversation. A good example is if you go on
  search.twitter.com. You can find people based on
  hash tags, categories or discussions.

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• If you have ever taken a class on speech, like
  toast masters, they always have these things
  called table topic discussions. I look at twitter
  as a great way to have those discussions with
  people because you can refine and test your
  messaging to see how well it reaches a larger
  audience of people.

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• Another thing to keep in mind is as you start to
  have these conversations, you want to think about
  how you can grow your audience.
• That way, you can find more people that could be
  potential leads or customers for you. The way to
  do it is just to follow people that have
  influence. Connect with people every day.

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• I dont want you to think its going to be a
  onetime thing. You cant just make one tweet and
  expect thousands of dollars to fall from the sky.
  You have to think about it in terms of how you
  can eventually develop a cult following that will
  open your emails, read your blog and interact
  with you on an everyday basis.

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• Eventually, youll start to generate leads like
  crazy, and youll have massive success. People
  will want to connect with you. Youll go to
  events where people are connecting with you and
  feel like they have known you all of their life.

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• You can eventually build that for yourself. It
  doesnt really take much effort its just about
  being consistent.
• If you can blog every day for 90 days, you will
  have success. Its the same thing with social
  media the more you do it, the more you can
  impact people.

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• Heres an example from when I was consulting at
  Google. We started off with 0 followers. I worked
  on finding key advocates that could help grow our
  audience over time. Within about 10 months, we
  grew that audience from 0 to over half a million
  followers and growing.

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• The thing is, it didnt happen overnight. When I
  went through that process, I had doubts myself. I
  didnt think I could do it. But, I challenged
  myself to continue to learn and develop my
  skills.

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• Look at it as if youre pushing a boulder up a
  hill. Obviously, pushing it up isnt going to be
  easy or fun. Eventually youll get to the top,
  and youll be able to roll it down.
• The same thing applies in your network market
  business. Do it consistently for long enough, and
  youll get some results at the end of the day.

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• Let me know about some of the experiences youve
  had in social media, whether youre having some
  challenges, problems or success. I want to be
  able to hear them and see how I can help.