FANS DON

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FANS DONT LETFANS DRIVE DRUNK
NFL Alcohol Management Best Practices
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Can You Identify a Fan Who Has Had Too Much to
Drink?
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Sue Sells Sea Shells Down By the Sea Shore
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Responsible Drinking Oxymoron or Manageable
Challenge?

• Constant Focus
• Partnerships are Key
• Concessionaire
• Security/Staffing provider
• Law enforcement
• Beer company
• Other corporate sponsors

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Responsible Drinking Oxymoron or Manageable
Challenge?

• Multi-departmental challenge
• Security
• Operations
• Guest Services
• Ticketing
• Sales/Promotions
• Premium
• Community Relations
• Foundation

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Public Relations Triple Threat
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Public Relations Triple Threat

• April 16, 2010

Man accused of vomiting on girl at game ESPN.com
news services PHILADELPHIA -- A New Jersey man is
facing charges after police say he intentionally
vomited on an 11-year-old girl and her father in
the stands during a Philadelphia Phillies
game. Matthew Clemmens, 21, of Cherry Hill,
N.J., was charged with assault, reckless
endangerment, disorderly conduct and related
offenses for the incident at Wednesday night's
Phillies-Nationals game. He was being held Friday
on 36,000 bail. Police say Clemmens made
himself vomit on an off-duty police captain and
one of his daughters after Clemmens' companion
was kicked out of Citizens Bank Park for unruly
behavior, which included cursing, spitting and
spilling beer by Clemmens and a
friend. According to an account in the
Philadelphia Daily News, Clemmens and his friend
were asked by the 15-year-old daughter of Michael
Vangelo, an off-duty Easton police captain, to
stop cursing and spitting. A short while later,
Vangelo said, it started again. "One guy started
spitting ... first it landed on the back of my
daughter's chair. Then it landed on her hooded
sweatshirt," Vangelo said, according to the
Philadelphia Daily News. After Vangelo reported
the incident to stadium officials, Clemmens'
friend was led out of the stadium. At that point,
Vangelo said Clemmens said he would be sick and
"put two fingers down his throat."
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Public Relations Triple Threat

• May 4, 2010

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Public Relations Triple Threat

• June 6, 2010

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How Can TEAM Help You Promote Responsible
Drinking?

• Train ALL facility employees in effective alcohol
  management
• Define, communicate, and enforce Code of Conduct
  and alcohol service policies
• Provide tools for guests to support your efforts
• Alert stakeholders of your efforts

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And BE PREPARED to Respond When Something Bad
Happens
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BE PREPARED to Respond When Something Bad Happens

• Anheuser-Busch Carrying A Round Commercial

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BE PREPARED to Respond When Something Bad Happens
Drunk driver hits 9 pedestrians after New Jersey
soccer match at Meadowlands Stadium BY JOE
JACKSON AND CHRISTINA BOYLE DAILY NEWS Sunday,
May 9th 2010, 400 AM A drunken Bronx man mowed
down nine pedestrians, including a 20-month-old
child, as they left a soccer game at the new
Meadowlands Stadium late Friday night,
authorities said. "It was like a war scene -
there were bodies lying all over the road," said
a New Jersey state cop, who was one of the first
to arrive at the scene. As debris lay strewn
around the side of the freeway, Frank Morocho,
21, fled the scene but was later picked up by
cops in Wallington, N.J., officials said. He was
charged with driving while intoxicated, assault
with an automobile, aggravated assault of a
juvenile and leaving the scene of an accident.
His bail was set at 50,000.
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BE PREPARED to Respond When Something Bad Happens
It was like a war scene there were bodies
lying all over the road, said a New Jersey state
cop, who was one of the first to arrive at the
scene.
Drunk driver hits 9 pedestrians after New Jersey
soccer match at Meadowlands Stadium BY JOE
JACKSON AND CHRISTINA BOYLE DAILY NEWS Sunday,
May 9th 2010, 400 AM A drunken Bronx man mowed
down nine pedestrians, including a 20-month-old
child, as they left a soccer game at the new
Meadowlands Stadium late Friday night,
authorities said. "It was like a war scene -
there were bodies lying all over the road," said
a New Jersey state cop, who was one of the first
to arrive at the scene. As debris lay strewn
around the side of the freeway, Frank Morocho,
21, fled the scene but was later picked up by
cops in Wallington, N.J., officials said. He was
charged with driving while intoxicated, assault
with an automobile, aggravated assault of a
juvenile and leaving the scene of an accident.
His bail was set at 50,000.
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BE PREPARED to Respond When Something Bad Happens
Stadium officials defend alcohol curbs Bergen
Record 5/11/10 John Brennan Officials at the
new Meadowlands stadium insisted Monday that they
have very aggressive countermeasures against
alcohol abuse, despite an accident involving an
alleged drunken driver leaving the sports complex
after a soccer game Friday night. Nine people
were injured trying to cross six-lane Route 120
following a sold-out, scoreless match between
Mexico and Ecuador. Mark Lamping, the stadium's
chief executive officer, said that 1,375
employees have undergone training to identify
drunken fans more than twice the number that
had such training when the state ran Giants
Stadium in its last year in 2009. And the latter
figure of 580 employees was a significant
increase made in 2008 after numerous complaints
about crude behavior at Jets games. "It's no
longer just supervisors in guest services and
security who learn how to recognize if someone
has been drinking too much," Lamping said. "We
train everybody, including ushers, parking lot
people and ticket people."
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BE PREPARED to Respond When Something Bad Happens
Mark Lamping, the stadium's chief executive
officer, said that 1,375 employees have undergone
training to identify drunken fans more than
twice the number that had such training when the
state ran Giants Stadium in its last year in 2009.
Stadium officials defend alcohol curbs Bergen
Record 5/11/10 John Brennan Officials at the
new Meadowlands stadium insisted Monday that they
have very aggressive countermeasures against
alcohol abuse, despite an accident involving an
alleged drunken driver leaving the sports complex
after a soccer game Friday night. Nine people
were injured trying to cross six-lane Route 120
following a sold-out, scoreless match between
Mexico and Ecuador. Mark Lamping, the stadium's
chief executive officer, said that 1,375
employees have undergone training to identify
drunken fans more than twice the number that
had such training when the state ran Giants
Stadium in its last year in 2009. And the latter
figure of 580 employees was a significant
increase made in 2008 after numerous complaints
about crude behavior at Jets games. "It's no
longer just supervisors in guest services and
security who learn how to recognize if someone
has been drinking too much," Lamping said. "We
train everybody, including ushers, parking lot
people and ticket people."
17
BE PREPARED to Respond When Something Bad Happens
Stadium officials defend alcohol curbs Bergen
Record 5/11/10 John Brennan Officials at the
new Meadowlands stadium insisted Monday that they
have very aggressive countermeasures against
alcohol abuse, despite an accident involving an
alleged drunken driver leaving the sports complex
after a soccer game Friday night. Nine people
were injured trying to cross six-lane Route 120
following a sold-out, scoreless match between
Mexico and Ecuador. Mark Lamping, the stadium's
chief executive officer, said that 1,375
employees have undergone training to identify
drunken fans more than twice the number that
had such training when the state ran Giants
Stadium in its last year in 2009. And the latter
figure of 580 employees was a significant
increase made in 2008 after numerous complaints
about crude behavior at Jets games. "It's no
longer just supervisors in guest services and
security who learn how to recognize if someone
has been drinking too much," Lamping said. "We
train everybody, including ushers, parking lot
people and ticket people."
"It's no longer just supervisors in guest
services and security who learn how to recognize
if someone has been drinking too much," Lamping
said. "We train everybody, including ushers,
parking lot people and ticket people."
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Peter Piper Picked a Peck of Pickled Peppers
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TEAM Coalitions Alcohol Management Best Practices

• Training for ALL facility employees in effective
  alcohol management
• Look for WARNING SIGNS OF IMPAIRMENT
• Enforce ALCOHOL SERVICE POLICIES
• INTERVENE to avoid escalation and keep fans safe
• Instill TEAMWORK among all job functions

When Everyone Takes Responsibility, Everyone Wins
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All Sports Entertainment Employees
TEAM-Certified As of October 2009
Operations
Security
Premium
Total
Concessionaire
MLB 9,622 900 28,833 667 40,022
NFL 4,785 3,421 24,554 170 32,930
NHL 1,800 778 8,566 11,144
NBA 1,641 1,075 4,617 7,433
MLS 1,767 345 3,480 5,592
NCAA 1,007 318 1,325
Live Nation 8,244 8,244
Total 20,622 6,519 78,612 837 106,690
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32,930 NFL Stadium Employees TEAM-Certified in
2009
Miami Dolphins 29
Minnesota Vikings 132
New England Patriots 1,791
New Orleans Saints
New York Giants 2,099
New York Jets 2,099
Oakland Raiders 1,527
Philadelphia Eagles 3,375
Pittsburgh Steelers 4,494
St. Louis Rams 40
San Diego Chargers Elite 830
San Francisco 49ers
Seattle Seahawks
Tampa Bay Buccaneers
Tennessee Titans
Washington Redskins 64
Arizona Cardinals S.A.F.E. 1,380
Atlanta Falcons 552
Baltimore Ravens 4,408
Buffalo Bills CSC 6,014
Carolina Panthers
Chicago Bears 216
Cincinnati Bengals 2,648
Cleveland Browns 1,783
Dallas Cowboys
Denver Broncos Argus 502
Detroit Lions 343
Green Bay Packers 555
Houston Texans 112
Indianapolis Colts
Jacksonville Jaguars 36
Kansas City Chiefs
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TEAM Training Award Winners

• Prestigious Achievement more than 90 of TOTAL
  STAFF TEAM-certified
• Championship Performer 100 of GAME DAY STAFF
  TEAM-certified
• Excellent Performer more than 50 of GAME DAY
  STAFF TEAM-certified

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TEAM Training Results

• 2009 TEAM Training Award Winners
  Concessionaires
• ARAMARK at Paul Brown Stadium and Heinz Field
• DNC Sportservice at Ralph Wilson Stadium
• TEAM Certification in the last 6 months
• New Meadowlands Stadium 1,147
• DNC Sportservice at NMS 1,726
• Total for NFL Facilities 6,041

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TEAM Coalitions Alcohol Management Best Practices

• Define, communicate, and enforce Code of Conduct
  and alcohol service policies

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How Much Wood Would a Woodchuck Chuck if a
Woodchuck Could Chuck Wood?
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TEAM Coalitions Alcohol Management Best Practices

• Provide tools for guests to support your efforts
• Responsibility Has Its Rewards Sweepstakes for
  Designated Drivers
• Public Service Announcements promoting
  designated-driver program, featuring fans
• Posters

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RESPONSIBILITY HAS ITS REWARDS Sweepstakes for
Designated Drivers

• 152,000 designated drivers in 2009
• New Orleans Saints and Indianapolis Colts
  Designated Drivers for the Season attended Super
  Bowl XLIV
• Houston Texans Designated Driver for the Season
  attended 2010 Pro Bowl

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TEAM Coalitions Alcohol Management Best Practices

• Provide tools for guests to support your efforts
• Fan PSAs and Posters

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Chicago Bears 2009 Promotion You Hold the Key.
Never Drive Drunk.

• Partners
• MillerCoors
• DNC Sportservice
• IL DOT
• Program
• Keys unlock prizes from treasure chest
• Weekly winners recognized online
• Web site tracked progress

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New England Patriots 2009 Promotion Be A HERO.
Be A Designated Driver

• Partners
• HERO Campaign
• NHTSA
• Program
• 4 new free-standing booths
• All designated drivers received key chains
• Weekly winners received sideline visit for 4 at
  next home game
• End of season, 4 winners received autographed
  helmets
• Designated Driver for the Season was honorary
  team captain for coin toss at last home game

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152,000 Designated Drivers in 2009
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Fans Dont Let Fans Drive Drunk

• Cups at all 31 stadiums displayed message
• Teams included text message information
• Detroit Lions
• Indianapolis Colts
• New England Patriots
• TEAM Coalition maintained website
  www.fansdontletfansdrivedrunk.org
• Press kits distributed to TV, radio, print media,
  government officials

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Im not a pheasant pluckerIm the pheasant
pluckers mateIm here plucking pheasantsCause
the pheasant pluckers late!
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2010 Opportunities

• Beer company offerings
• Pledge forms
• Soft drink coupons
• Signage
• Free-standing booths
• Responsibility sponsorships w/liquor companies
• MADD partnership with NFL
• Pilot programs
• Buffalo Bills
• Oakland Raiders
• Partnerships with existing partners

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When Everyone Takes ResponsibilityEveryone Wins
Jill Pepper TEAM Coalition 703-647-7431 jill_at_team
coalition.org