Star Infranet - How to Recover a Website from Penguin 2.0 Update Penalty - PowerPoint PPT Presentation

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Star Infranet - How to Recover a Website from Penguin 2.0 Update Penalty

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Google Penguin, even though the name sounds very adorable, has become a nightmare for many webmasters over the past few months. Announced on April 24, 2012, Google Penguin is a code name given to an algorithm and the aim behind its launch is to decrease the search engine ranking of [...] – PowerPoint PPT presentation

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Title: Star Infranet - How to Recover a Website from Penguin 2.0 Update Penalty


1
Star infranet How to Recover a Website from
Penguin 2.0 Update Penalty
  • Star Infranet

http//www.starinfranet.com/blog/how-to-recover-a-
website-from-penguin-2-0-update-penalty
2
  • Google Penguin, even though the name sounds very
    adorable, has become a nightmare for many
    webmasters over the past few months. Announced on
    April 24, 2012, Google Penguin is a code name
    given to an algorithm and the aim behind its
    launch is to decrease the search engine ranking
    of the websites that infringe the Google
    Webmasters guidelines. With the recent update of
    this algorithm, which was launched on May 22,
    many websites have been hit by this new update by
    the internet giant. Google Penguin uses black-hat
    SEO techniques like keyword stuffing, cloaking,
    participating in link schemes, deliberate
    creation of duplicate content and others.

http//www.starinfranet.com/blog/how-to-recover-a-
website-from-penguin-2-0-update-penalty
3
  • As per the estimates, this update affects approx.
    3.1 per cent of search queries in English, but a
    huge percentage is given to highly spammed
    language. Even though the main purpose behind
    this update was to catch excessive spammers, but
    sadly many legitimate websites and SEO have
    became victims of this new algorithm. So, now the
    question arises that what if your website has
    been hit by the Google Penguin 2.0. Whether you
    can recover it or not, whether will you ever get
    your rankings back in the Google search or not.
    Let us see what we can do to recover a site from
    Penguin 2.0 Update Penalty.

http//www.starinfranet.com/blog/how-to-recover-a-
website-from-penguin-2-0-update-penalty
4
http//www.starinfranet.com/blog/how-to-recover-a-
website-from-penguin-2-0-update-penalty
5
  • When you start the recovery process of your
    website, you must close your site for the search
    engines till the time all your webpages not get
    deindex from Google. This process might few days,
    a week or even a month. Here, we will discuss
    what mistakes website owners make and further
    invite Penguin to hit their pages. Also, we will
    talk about the solutions of those mistakes.

http//www.starinfranet.com/blog/how-to-recover-a-
website-from-penguin-2-0-update-penalty
6
  • Low Quality ContentThe first and the foremost
    reason of a website to get a penguin penalty is
    the low quality of the content. By low quality,
    we mean duplicate content, missing relevant
    content and also, content which is completely
    centred on keywords without any relevancy of the
    same.
  • The best solution for this mistake is to start
    posting original content on your webpages. For
    the previous posts, either edit them or rewrite
    them completely to make them more alive and if in
    case you any points from anywhere, then do
    mention the links to the reference sites,
    wherever required.

http//www.starinfranet.com/blog/how-to-recover-a-
website-from-penguin-2-0-update-penalty
7
  • Mirror Anchor TextIn the wake of being focused
    on the search engine rankings, many webmasters
    make this mistake on focusing on single keyword
    and this is the practice which is just not
    acceptable by this new friend of the Google.
  • To stay away from receiving a penguin penalty on
    this criterion, use Anchor text diversity. Never,
    ever, use the same keywords for the sake of
    building link for your website. There are many
    types of anchor text which you can use like
    Partial Match Anchor text, Zero Match Anchor Text
    and even the Branded Anchor Text.
  • So, the next time you post something on your
    website, make sure to remember the above given
    tips in order to stay tension free about your
    website being caught by this new web police.

http//www.starinfranet.com/blog/how-to-recover-a-
website-from-penguin-2-0-update-penalty
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