The New Golf Destination

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The New Golf DestinationAll in One
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FactsFigures

• The Veneto region is the national leader in the
  Italian hospitality industry with more than 61.5
  milion visitor presences (60 of which foreign)
• Within a radius of a few hours travel it offers
• 110 km a of sandy beaches
• The lake Garda
• 80 of the Dolomites Mountains
• Unique parcs and nature reserves like the Po
  Delta
• Spas of all kinds within the Eugenan Basin
• Worldfamous cities of art from Venice to Verona,
  Padua, Treviso and Vicenza
• Age-old villages, more than 4,000 Veneto Villas
  are waiting to be rediscovered
• And ..it tastes good. Prosecco, Amarone, Soave
  just to mention the more common ones.
• Veneto stands for nearly a third of Italian
  worldwide wine export !

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Facts Figures

• 43 excellent golf courses, in a close distance to
  each other, superb staff running them, wonderful
  cuisine and very attractive accomodation offers!
• 8 Golf Districts
• Venice, The Seaside of Venice, Verona The
  Garda Lake, the Dolomites, Rovigo the Natural
  Parcs, Vicenza The Palladian Villas, Treviso
  the Prosecco Hills , Padua the Thermal Spas.
• Very easy to reach by car train
• 3 international airports Treviso, Venice Verona
• Home of the teenage golfing sensation Matteo
  Manassero
• Golf andJust imagine a visit to the Arena di
  Verona or the Ville Venete of Palladio or just a
  romantic trip through the water canals of
  Venice!!

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The Golf Districts

• Venice Worlds Heritage Site by UNESCO
• A unique location inside a lagoon environment
  within the natures harmony. World famous places
  like St.Marks Square, The Grand Canal, the
  Doges Palace, Palazzo Grassi, the Rialto Bridge,
  the Guggenheim Museum give the fantastic
  opportunity to combine a golf holiday with unique
  cultural emotions.

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The Golf Districts

• The Seaside of Venice Golf Sea
• Jesolo, Caorle, Eraclea and Bibione are the
  first names that come into mind. Clean sandy
  beaches, entertainment, blue sea and fresh fish
  food guarantee a perfect and enjoyable golfing
  holiday on the beach

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The Golf Districts

• Verona The Garda Lake
• Due to Romeo Juliet it became a worldfamous
  location. Friends of classic music know Verona as
  The Arenas town.
• The famous Piazza delle Erbe stands on the
  old Roman forum just inside the old town.
• Spanning 372 km² lake Garda is the most
  frequented lake in Northern italy. The beautiness
  of the landscape, the wine and the food combined
  with genuine olive oil are a reason to come and
  see. Gardaland is the Italian answer of
  Disneyland. Not only for children!

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The Golf Districts

• Padua and the Thermal Spas
• The university turned Padua into one of the
  great centers of European culture. Galileo
  Galilei founded here the freedom to teach. The
  Basilica of Holy Antony attracts thousands of
  pilgrims every year. Notable artworks of Giotto,
  Donatello and Mantegna made it to the Italian
  Capital of the 14th and 15th century art.
• The cone shaped Euganean volcanic hills
  stand for Thermal holidays. After the round of
  golf people enjoy mud treatments and swim into
  thermal pools.

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The Golf Districts

• Treviso and the Prosecco hills
• A medieval town with old walls and the Piazza
  dei Signori as the heart of it. Due ist complexe
  canal system some tourist may remind the garden
  of Venice. Dante, the famous Italian poet
  mentions one of the bridges in his Divina
  Commedia.
• You will find a huge amount of trattorias
  offering Prosecco. It is an excellent sparkling
  wine that reflects exactly what the Italians
  stand for flair, excitement, taste and
  inspiration.

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The Golf Districts

• Vicenza and the Palladio Villas
• Its longstanding tradition of producing wool
  and silk has resulted in one of the most
  important textile clusters in Italy. The City of
  Palladio -a worldfamous medieval architect - was
  designed as a UNESCO World heritage site in
  1994.The villas he build just outside the town
  are really unique. The Colli Berici extend south
  of the old Town for 13km. Asiago and the Plateau
  of the Sette Comuni becomes a popular summer
  holiday winter summer resort.

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The Golf Districts

• The Dolomite Mountains- The Veneto Alps
• The fame of Cortina was discovered by tourists
  as long ago as 1860. 110km of alpineski slopes
  and 60km of crosscountry ski trails made it one
  of the most famous resorts. In the summer open
  also for golfers.The protected natural area
  covers 11,200 ha. Belluno is the main town of the
  Dolomites.

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The Golf Districts

• Rovigo The Natural National Park of the Po
  Delta
• The Po Delta is the most famous attraction.
• It brings the water through five arms and 14
  estauries spread over an area of 400km² to the
  Adriatic Sea allowing a unique natural
  environment. Rovigo and the Natural park of the
  Polesine are the main attractions.

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2008/2010 Actions

• Nearly 100 Golfevents were held allover Europe to
  promote our regional specialities to more than
  10,000 players
• Press trips were organized to present the new
  Golf destination
• Presence at the most important tourism fairs BIT
  Milan, ITB Berlin, WTM London
• As well as hospitality tends at the German Open
  and British Open

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Pictures

• Find more under www.golfinveneto.com
• Press Trip September 2010 British
  Open St.Andrews 2010

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Golf More

• Good Wine Food

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Tasting Emotions
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More numbers..

• We gave away 10,000 Polo Shirts
• 30,000 Golfballs and 20,000 Golfcaps

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More than 15,000 Prosecco were opened
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1 to 1 Marketing

• 20.000 catalogues were distributed

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Veneto Taste

• GC Marbella

GC Paris S.F. Courson
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Veneto Prosecco Tasting

• K-Club , Dublin 2010

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www.facebook.com /golfinveneto

• We managed to get 10,000 new friends
• Golf Club Dresden Golf Club
  Karlovy Vary

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Planned activities

• We are currently preparing a master plan for
  promoting the golf product in Veneto for the
  coming years, we have the backing of the
  government who is committed to help us and we are
  also determined to make the best use of all
  available communication devices.
• In particular we feel the use of the internet is
  going to be of huge benefit, providing it
  complements the use of more traditional types of
  communication. The internet is crucial and one of
  our main tasks is to get the tour operators, golf
  courses, golf resorts hotels and tourist boards,
  working closely together for the future.
• The plan will include an active press relations
  campaign, advertising, event management, golf
  exhibitions in the Veneto region, direct
  marketing as well as fam and press trips.

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More 2011 Details

• Launch of www.golfinveneto.com as THE golf
  plattform of the Veneto region
• Press trips to discover the New Golf Destination
  All in One
• Media days in your home country (United Kingdom,
  Sweden and Germany)
• Active partecipation at golftargeted events
• Advertising campaigns as well as special golf
  promotions
• Golfevents on Veneto golf courses

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Save the date 2011

• We have plannedThe Veneto Invitational Day for
  media partner, tour operators and friends will be
  held on special golf courses
• 4th-7th April, Educational (Vinitaly Verona)
• 8th June, GC RAC Epsom London
• 21st June GC la Tournette Bruxelles
• 20th July Scandinavian Masters GC to be defined
• 30th August GC Eichenried, München
• (Golf Europe)
• 9th September GC Sporting Club Berlin Bad Saarow
• Golfexhibitions on Veneto Golf courses

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We have the product, we have the desire, and we
also have the infrastructure to deliver it to our
customers.43 Great Golf Courses are waiting for
you..