Citation Analysis - Basics - PowerPoint PPT Presentation

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Citation Analysis - Basics

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Title: Citation Analysis - Basics


1
Citation Analysis
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2
What is Citation?
  • Citation is referred to as the mention
    or reference of the Business Name, Address, Phone
    numbers (NAP) on other webpages(directories),
    even if there is no link to the website.
  • Citation might be on the yellow pages, Online
    directories etc..
  • Examples of Online Directories,
  • Yelp.com, Yellopages.com, Superpages.com

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3
Need for Citation
  • The reference or mention on directories, Google
    Local page, help build the sites Online
    authority.
  • Citations are more helpful for Local Businesses.
  • No matter if these citations links back to your
    site or not (Backlinks), they will be
    identified by search engines for the websites
    relevancy in search.
  • A business with more citations will rank higher
    than that when compared with less citation sites.

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4
How citations should be?
  • It is important that the NAP should exactly match
    with the NAP in the websites, Google Plus Local
    pages or on any other pages of the site (Blogs
    etc..)
  • Choosing a same format (NAP) and using it the
    same in every directories is important for
    citation.
  • Be 100 consistent in the name (abbreviations?
    Ltd?), address (suite number? floor?), and phone
    number (91? spaces or no spaces?) while building
    citations.

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5
Why citations are important?
  • Citations are the primary factor for search
    engines to decide and rank the Local businesses
    for Local search results.
  • It is obvious that the business with more
    citation always rank higher than that with less
    citation.
  • Google measures the accuracy of the contact
    details in Local business listings and if same
    contact details is found on more directories ,
    Google builds trust on the Location and Contact
    information, and deliver it in the search
    results.
  • Even Businesses with no website, gains importance
    on doing citations.

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6
Where Citations?
  • Citations cannot be only on Local directories or
    niche directories( industry specified), but can
    be in blogs, social medias, etc
  • Examples of Alternate Sources of citations are,
  • Press Releases
  • Question and Answer Sites
  • Profile Pages
  • Events
  • Reviews

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7
Citations and Competitors
  • It is always good to identify the competitors
    citations and then try to replicate our mentions
    on those areas of directories.

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