5 Best Email Acquisition Strategies

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5 Best Email Acquisition Strategies
By Alphasandesh.com
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Initiation

• In several ways, email acquisition is the most
  significant and tricky activity any business can
  undertake. It is an essential process for any new
  business, but also a tactic that every aspiring
  business should redirect on a recurring basis.

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Email Acquisition Strategies

• Let's go through a few email acquisition
  strategies that will absolutely impact your email
  marketing objectives.
• Use social media to obtain new emails
• Increase your customer list via sign-up forms
• Grow your email list through offline mode
• Attract your subscribers by using quality content
• Offer gifts or prize

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Use social media to obtain new emails

• Social media is a great first touch point with
  your customers. People can be unwilling to
  provide their email at first, but with social
  media, they feel more in power of the
  relationship with your brand name.
• Social media fan base has been a profitable
  channel for getting email subscribers.

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Increase your customer list viasign-up forms

• Remove barriers to opt in by inserting a quick
  sign-up form in a main area on the home page and
  every internal page of your website. Generally,
  you require only the email address at this stage.
  You can go back to your customers afterward and
  ask for pertinent information such as preferences
  or profile information.

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Grow your email list throughoffline mode

• If you have retail stores, then please make sure
  to ask for their email address upon purchase.
  This will let you send intended emails, which
  will support merchandise sales.
• If you have a call centre, then ask your customer
  service expert to capture the prospects email id.

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Attract your subscribers byquality content

• Although you may be one of your organizations
  biggest fans, but you cannot be your target
  customer. If you want to draw customers to your
  brand, service and your community, your content
  must reflect the truth that you know your
  customer.

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Offer gifts or prize

• Providing your subscribers with a prize or gifts
  is the best way to gather email addresses.
  Promote the sweepstakes on major pages all
  through your site and make sure a sign-up form is
  situated at a prominent place.

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Conclusion

• Thus, creating an engaged e-mail list is not easy
  and does not happen immediately. Concentrate on
  making quality list over quantity.  Just little
  improvements in your overall strategies will
  derive long-term list growth.

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