Tips to Maximize the Conversion Rate of your PPC Campaign - PowerPoint PPT Presentation

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Tips to Maximize the Conversion Rate of your PPC Campaign

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Title: Tips to Maximize the Conversion Rate of your PPC Campaign


1
Tips to Maximize the Conversion Rate of your PPC
Campaign
  • By www.ppcadsmanagement.com

2
Pay Per Click Advertising
  • Pay per click advertising is a popular
    technique to enhance your business online. The
    success of your campaign is measured with the
    help of a relevant metric named conversion.
    Conversion rate gives you the actual measure of
    the visitors that are converted into consumers
    i.e. the number of leads you are getting from
    your campaign. Once you have set up your campaign
    you need keep track of each and every metrics of
    your campaign. Proper monitoring and testing will
    help you to maximize your conversion rate and ROI.

3
Here you will get some tactics which you might
follow to maximize your conversion rate
  • Make Use of Long Tail Keywords
  • Long tail keywords are three to four word
    phrases which are most effective for increasing
    the conversion rate. This type of keywords brings
    only targeted traffic to your landing pages. Make
    use of high intent words along with your long
    tail keywords so that it can fulfill your
    objectives.

4
Dont Ignore Negative Keywords
  • It is an effective way to stop receiving
    irrelevant clicks. It will filter out irrelevant
    traffic and sends on only target visitors into
    landing page and thereby increasing your
    conversion rate. Suppose if your are providing
    paid services then you can add free as your
    negative keyword.

5
Specify Your Desired Location
  • Specify the location where you want your
    advertisement to get displayed. Geo-targeting
    provides you the option to select the desired
    location. It is another opportunity to check
    irrelevant traffic.

6
Write an Appealing Ad Copy
  • If you are giving any kind offers then you
    may highlight it in your adcopy to grasp the
    attention of the visitors. Try to make the text
    interesting so that it can insist your visitors
    to enter into your landing page.

7
Create Separate Landing Page for Each Ad Group
  • Dont make your home page as your landing
    page. Create user-friendly landing page with
    relevant content. Dont confuse your visitors,
    try to keep all the promises which you have made
    into ad copy.

8
  • Keep Track of Your Quality Score
  • If you are maintaining Google AdWords pay
    per click then the performance of campaign is
    measured in terms of Quality Score. You need to
    keep track of the Quality score of all keywords
    because the position of your advertisement
    depends on this dynamic variable. Remember that
    Google always wants to display the best to their
    users so you need to maintain the overall quality
    of your campaign to get the maximum profit from
    it.

9
  • PPCAdsManagementY8,Block-EPSectorV,SaltLakeKol
    kata-700091INDIAPh91-33-40200838email
    info_at_ppcadsmanagement.com

10
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