How Google Adwords Can Help you Boost your Business - PowerPoint PPT Presentation

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How Google Adwords Can Help you Boost your Business

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Adwords optimisation should always be methodical and consistently applied to your Adwords account. Google Adwords is as easy or as complex as you want it to be. The more you learn about Adwords the less help you will require solving relatively easy problems. – PowerPoint PPT presentation

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Title: How Google Adwords Can Help you Boost your Business


1
Google Adwords Help
  • Need Google Adwords Help?
  • http//findyouridealcustomers.com.au/google-adword
    s-help/

2
Google Adwords is as easy or as
complex as you want it to be. The more you learn
about Adwords the less help you will require
solving relatively easy problems. There are
dedicated Adwords forums available with 100s
knowledgeable Adwords individuals always able to
pint you in the right direction.
3
You will only get out of your Adwords
account what you are willing to put in.
  • Find Your Ideal Customers was founded by Jayson
    Rodda, whose direct hands on experience surpasses
    10,000 hours in helping solve every imaginable
    problem with Adwords accounts.

4
If you do require help with Adwords
feel free to contact our professional Adwords
team. We are able to provide feedback to specific
Adwords problems. We also suggest you subscribe
to our blog which includes useful tips and tricks
for those of you that want to continue managing
Adwords accounts yourself.
5
Complimentary Google Adwords review
  • One saying is true, you dont know what you dont
    know. Whether you have been managing your own
    Adwords account or it is managed by another
    Adwords agency there is no harm in having a fresh
    set of eyes review what is in place.

6
Find Your Ideal Customers Google
Adwords review includes
  • Find Your Ideal Customers remains selective on
    who we work with, we also understand that unless
    we can deliver value above and beyond the
    management fees for our services, we will not
    take you on as a client.

7
Find Your Ideal Customers Google
Adwords review includes
  • Alignment of spend towards profit drivers of your
    business
  • Measures of success are they correctly defined
  • Wastage estimates
  • Missed opportunity budget potential
  • Performance per device
  • Performance per geographic location
  • Assessments on whether the economics of Adwords
    work for your business compared with other
    industries
  • Adwords performance benchmarked via Google
    analytics if setup
  • Achievable Performance targets If Find Your
    Ideal Customers managed your account

8
There is no obligation after having
an Adwords review, we will simply present the
facts based on our extensive experience. As a
specialist Adwords Agency, we pride ourselves on
fixing the mistakes other Adwords companies make.
9
Comprehensive Adwords Optimisation
  • Adwords optimisation should always be methodical
    and consistently applied to your Adwords account.
    At a basic level Adwords optimisation should
    include
  • Correct match types are used for keywords
  • Cost per click is optimised for available budget
  • Cost per click is optimal for various devices
    based on performance
  • Quality scores of highest spending keywords are
    monitored
  • Meaningful measurements of success that are
    important to your business are implemented

10
Find Your Ideal customers include
handy Adwords tip tricks specific Adwords
help topics as part of our blog. Please subscribe
to our blog for handy reminders to areas that you
should be aware of.
11
Adwords analysis Advice
  • All Adwords analysis and Adwords advice must be
    in the context of your business. Applying general
    averages across online marketing statistics lacks
    relevance to your business and your
    circumstances. It is widely discussed that
    average website conversion rates are between the
    ranges of 1-2. Applying this principle to most
    Adwords campaigns it would indicate it is
    difficult to make money from Adwords.

12
  • The reality is that in the analysis we
    have conducted across many Adwords accounts it
    that conversion performance can be as high as
    20-25. When looking at these types of conversion
    rates, sharp Adwords managers are able to utilise
    Google Adwords for clients as a license to print
    money.

13
The best advice we provide our clients
with are the facts that are informative. These
facts includes
  • market size
  • level of competition
  • estimated search volumes that can be achieved and
    for what cost
  • target conversion rates required to achieve
    success

14
Give us a Call 1300 76 00 84or visit
ushttp//findyouridealcustomers.com.au
  • There is no one size fits all. Your needs are
    very different, often quite different to your
    major competitors. Please feel free to contact us
    for a complimentary review and analysis of the
    metrics required to achieve success for your
    business.
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